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Product Marketing

GTM Associate, AI Product

  • US
  • Mid-level
  • Remote
  • Full time
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Location

US

Setup

Remote

Posted

today

What you'll do

Accountabilities:

In this role, you will help define and execute the early go-to-market strategy for an AI product, working across customer engagement, product feedback, growth initiatives, and operational execution. You will be responsible for building the foundations needed to successfully launch, scale, and improve the customer experience.

  • Define and test initial go-to-market strategies, including customer segments, use cases, positioning, messaging, and customer journeys.

  • Engage directly with customers through discovery conversations, product demonstrations, onboarding, and adoption support.

  • Identify opportunities to improve activation, time-to-value, engagement, and long-term customer success.

  • Build scalable processes for qualification, demos, onboarding, customer education, support, and feedback collection.

  • Partner with product and engineering teams by translating customer insights and usage patterns into actionable product recommendations.

  • Design and run experiments across messaging, onboarding flows, education initiatives, and customer engagement strategies.

  • Use performance metrics such as conversion, activation, adoption, usage, and retention to guide decisions and improvements.

Requirements: The ideal candidate is a proactive, analytical, and customer-focused professional who enjoys solving complex problems and taking ownership in an evolving environment. The role is open to candidates from a variety of backgrounds who demonstrate strong judgment, communication skills, and the ability to drive results.

  • Strong structured problem-solving skills and the ability to turn ambiguous challenges into clear action plans.

  • High ownership mindset with the ability to take initiative and operate independently.

  • Excellent customer communication skills, including the ability to build trust, ask insightful questions, and simplify complex concepts.

  • Strong product intuition and the ability to identify user challenges, opportunities, and success factors.

  • Comfort working with data to evaluate patterns, measure experiments, and support decision-making.

  • Excellent written communication skills with the ability to synthesize customer feedback into clear recommendations.

  • Ability to collaborate across functions, balancing strategic thinking with hands-on execution.

  • Genuine interest in artificial intelligence and its potential to improve real-world business processes.

  • Experience launching products, developing customer programs, supporting growth initiatives, or working in startup, software, consulting, operations, or customer success environments is a plus.

  • Familiarity with AI tools or experience helping users adopt new technologies is an advantage.

Benefits:

  • Competitive base salary of $85,000-$95,000.

  • Equity ownership opportunities.

  • Performance-based bonus opportunities.

  • Fully remote work environment with flexibility to work from anywhere in the United States.

  • Health, dental, vision, life, and long-term disability insurance.

  • Monthly wellness budget to support fitness, wellness activities, and personal well-being.

  • Premium Calm app subscription and One Medical membership.

  • Flexible paid time off policy.

  • Access to a 401(k) retirement plan.

  • Employee stock option program.

  • Opportunity to work closely with customers, product leaders, and engineering teams while building experience across go-to-market strategy, customer discovery, analytics, and experimentation.

How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best!  Why Apply Through Jobgether?    Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.     #LI-CL1

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Context

About Product Marketing roles

Product marketers are the bridge between product and market. They own positioning, messaging, go-to-market launches, competitive intelligence, and sales enablement. The best PMMs make complex products feel simple.

Positioning & messagingGo-to-market strategyCompetitive analysisSales enablementCustomer research
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GTM Associate, AI Product at Jobgether · US, remote