The Challenge
HappyRobot is building the OS for AI workforces at enterprises-think autonomous agents running real operations across voice, email, and systems. You'll own how we tell that story and drive adoption across a market that barely exists yet.
Your Mission
Ship messaging framework and positioning that differentiates HappyRobot's autonomous decision-making capabilities from competitive agentic AI solutions
Create and launch 3-5 feature GTM campaigns (release notes, in-product updates, email sequences, one-pagers) with adoption tracking
Build sales enablement kit (competitive battlecards, customer objection responses, discovery questions) for field team to deploy immediately
Establish baseline metrics on feature adoption, content engagement, and campaign performance to inform roadmap
Develop 2-3 customer case studies or proof-of-value narratives showcasing real operational impact (efficiency gains, cost savings, automation scale)
Own and optimize company newsletter and in-product communication cadence; hit 35%+ open rates and measurable feature adoption lift
Scale sales materials library: 5+ vertical/use-case specific positioning decks, FAQs, and technical briefs that close faster deals
Partner with product to define and track success metrics for Q3-Q4 feature launches; demonstrate 20%+ adoption within 60 days of release
KPIs You'll Own
Feature Adoption Rate
Percentage of active customers using newly launched capabilities within 30/60 days of release.
Sales Enablement ROI
Win rate and deal velocity improvement for deals where field teams actively used PMM-created materials.
Content Engagement
Email open rates, click-through rates, in-product update interaction, and website feature page conversion.
Launch Velocity
Time from product feature completion to market-ready assets and sales enablement availability.
Brand Message Consistency
Audit score measuring alignment of product storytelling across all channels (sales decks, website, newsletters, support).
Tools & Stack
Your Team
Your Manager
Head of Growth
Current Team
You'll work directly with Head of Growth and founders; collaborate with Product, Sales, and Growth teams
New role to scale product marketing function post-Series B
The Package
Salary
$130K-$160K base
Equity
Likely equity package (Series B+ startup standard)
Remote
On-site, San Francisco, CA
Benefits & Perks
Company Intelligence
HappyRobot builds infrastructure for enterprises to deploy autonomous AI workers that make decisions, take action, and run operations end-to-end across voice, email, and enterprise systems. Born in Y Combinator S23 and backed by a16z and Base10, the company has raised $60M+ and is battle-tested in high-stakes environments like logistics and supply chain operations.
Funding
$60M+
Customers
Global enterprises in logistics, supply chain, and operations
Culture
Fast-paced, autonomous, hands-on; operates in high-consequence environments where AI decisions have real operational impact
Is This Role For You?
- You've shipped 4+ feature launches and can translate 'autonomous agentic decision-making' into customer outcomes-not just buzzwords
- You thrive in ambiguity and own the full lifecycle from messaging through adoption tracking without waiting for direction
- You geek out on enterprise sales motions and understand how to position technical products for C-suite and ops buyers
- You've worked at a B2B SaaS startup or scaleup and actually used data to iterate messaging and drive GTM decisions
- You want to help build a category, not just fill seats at an established player
- You need hand-holding or prefer waterfall-planned campaigns; HappyRobot moves fast and expects extreme ownership
- You're uncomfortable with AI/ML concepts or haven't bothered to understand agentic systems-you'll lose credibility with customers immediately
- You want a pure content role; this is strategy + execution + measurement, and you need to thrive across all three
- You can't commit to on-site work in San Francisco-this role needs regular collaboration with product, sales, and founders in person
Interview Process
Initial Screening
Hiring manager / Head of Growth call to assess fit, background, and understanding of HappyRobot's market position
Case Study / Practical Assignment
You'll likely be asked to analyze a competitive product and propose a positioning/messaging framework, or critique existing HappyRobot messaging
Cross-functional Panel
Conversations with Product Lead and Sales leadership to test collaboration, technical understanding, and GTM thinking
Founder Conversation
Final round with founder(s) to discuss vision, market narrative, and how you'd shape company positioning
Ready when you are
Interested in this role?
Apply now and hear back within days, not weeks.
Get alerts for product marketing jobs
Weekly email. Unsubscribe in one click.
Keep exploring
Related searches
More like this
More roles like this
Product Marketing Manager
Rollstack • United States
Product Marketing Manager
Mediafly • United States
Product Marketing Manager
Sciemo • United States
Senior Product Marketing Manager
DAT Freight & Analytics • Seattle, WA
Context
About Product Marketing roles
Product marketers are the bridge between product and market. They own positioning, messaging, go-to-market launches, competitive intelligence, and sales enablement. The best PMMs make complex products feel simple.