The Challenge
Front is the customer operations platform trusted by 9,000+ companies (Uber Freight, Stripe, Navan) to handle complex B2B relationships at scale. You'll own the go-to-market narrative, turning competitive intel and customer insights into the resources that actually move the needle for Sales, Marketing, and Partnerships.
Your Mission
Ship v1 competitive intel motion with weekly battlecards and updated talk tracks based on market shifts and field feedback
Build and launch win/loss interview program capturing 20+ interviews to identify messaging gaps and sales process friction
Deliver 3+ internal sales enablement trainings covering vertical/persona narratives and objection handling
Audit and refresh all core go-to-market assets (pitch deck, one-pagers, solution pages) for consistency and relevance
Establish always-on voice of customer loop feeding insights into product, messaging, and sales strategy improvements
Own competitive positioning narrative across all 3-5 key verticals with persona-specific proof points and workflows
Scale integration messaging into growth lever: upgraded partner pages, reusable assets, 10+ integration stories shipped
Partner with Solutions Engineering to produce and ship 15+ short-form demo videos with corresponding talk tracks
KPIs You'll Own
Sales Enablement Adoption
% of Sales team using updated battlecards, talk tracks, and one-pagers in customer calls (track via Salesforce/Slack)
Win/Loss Velocity
Monthly interviews conducted and insights actioned into messaging/product changes within 2 weeks
Competitive Intel Currency
Battlecard freshness score: % updated based on market changes and field signals within 48 hours
Content Performance
Conversion lift on vertical/competitive/integration pages after messaging refresh (track in analytics)
Demo/Video Velocity
Number of short-form demos shipped monthly and downstream usage by Growth/Sales teams
Tools & Stack
Your Team
Your Manager
Not specified (likely VP Product Marketing or CMO)
Current Team
Cross-functional: Sales, Growth, Solutions Engineering, Product teams
New role to scale go-to-market execution
The Package
Salary
$140K-$180K base
Equity
Expected (Series D, well-funded)
Remote
On-site, San Francisco, CA
Benefits & Perks
Company Intelligence
Front is the customer operations platform built for B2B complexity, syncing teams, tools, and customer conversations at scale. Trusted by 9,000+ companies including Uber Freight, Stripe, and Navan. Backed by Sequoia Capital and Salesforce Ventures with $204M raised.
Team Size
Growth-stage (100-500 likely based on funding and accolades)
Funding
$204M from Sequoia Capital, Salesforce Ventures, and executives from Atlassian, Okta, Qualtrics, Zoom, PagerDuty
Customers
9,000+ companies including Uber Freight, Navan, Stripe
Culture
Award-winning: Built In's 100 Best Midsize SF 2025, USA Today Top Places to Work 2025, Y Combinator Top Companies 2023, #4 Fortune Best Workplaces Bay Area
Is This Role For You?
- You've built win/loss programs or competitive intelligence motions that directly influenced messaging and sales strategy
- You're comfortable jumping on customer calls, synthesizing messy feedback, and shipping insights immediately (not just reports)
- You've owned vertical or solution-specific marketing narratives and can tailor stories for different buyer personas and use cases
- You thrive in fast-paced environments where you balance building assets with ad-hoc support (this role is 50/50 strategy + execution)
- You need clear daily direction and structure-this role requires owning the feedback loop and deciding what to prioritize based on signals
- You're looking for a remote/hybrid situation-this is on-site in San Francisco
- You prefer heads-down creative work over cross-functional alignment; you'll be coordinating constantly with Sales, Growth, Solutions Engineering, and Product
Interview Process
Screening call
Hiring manager conversation on competitive intelligence experience and go-to-market background
Case study or work sample
Present a win/loss analysis, battlecard, or messaging framework you've built (or walk through approach)
Cross-functional panel
Interviews with Sales leader, Growth/Marketing leader, and Solutions Engineering to assess collaboration fit
Executive conversation
Final round with VP Product Marketing or CMO on strategy and long-term vision for go-to-market
Ready when you are
Interested in this role?
Apply now and hear back within days, not weeks.
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About Product Marketing roles
Product marketers are the bridge between product and market. They own positioning, messaging, go-to-market launches, competitive intelligence, and sales enablement. The best PMMs make complex products feel simple.