The Challenge
Avo is building clinical AI to transform healthcare delivery. As their PMM, you'll own go-to-market strategy for new products and partnerships while arming sales teams with data-backed messaging that moves the needle.
Your Mission
Launch messaging framework and positioning for 1 new product/feature-define ROI metrics and customer segments
Build and deploy first sales enablement kit with 3+ core assets (one-pagers, pitch decks, ROI calculator)
Conduct 15+ customer interviews to map jobs-to-be-done and identify market gaps in clinical AI adoption
Establish baseline conversion metrics across sales collateral and partner with sales to track early performance
Deliver full GTM plan for 2 major product launches-pricing, packaging, messaging, go-to-market timeline
Grow sales team's deal velocity by 25%+ through targeted enablement and ROI storytelling
Map competitive landscape and publish 1 differentiated market research report or benchmark study
Establish monthly cross-functional GTM rhythm with product, sales, and partnerships; track and optimize funnel metrics
KPIs You'll Own
Product Launch ROI
Revenue generated per dollar spent on GTM activities within 6 months of launch.
Sales Enablement Adoption
% of sales team using PMM collateral in customer calls and deal cycles.
Messaging Win Rate
Conversion rate lift for deals using PMM-tested messaging vs. baseline.
Customer Research Velocity
Number of interviews conducted and actionable insights delivered to product per quarter.
Content Performance
Engagement rate, click-through, and lead quality from sales enablement assets.
Tools & Stack
Your Team
Your Manager
VP Marketing or VP GTM (not specified)
Current Team
Cross-functional: Product, Sales, Deployment, Engineering, Partnerships
New role
The Package
Salary
$120K-$150K base
Remote
On-site, New York, NY
Benefits & Perks
Company Intelligence
Avo is a clinical AI company focused on improving healthcare delivery and clinician workflows. They build technology that transforms how healthcare providers operate, with emphasis on real-world clinical impact.
Culture
Fast-paced startup with get-it-done attitude; cross-functional collaboration; data-driven decision making
Is This Role For You?
- You have 3+ years of product marketing or strategy in B2B SaaS or healthcare-you know how to translate complexity into clarity
- You're obsessed with ROI and data-you can argue with spreadsheets and move metrics
- You thrive in ambiguity and wear multiple hats without complaining-startup life is your jam
- You can write persuasively and present strategically-internal buy-in and customer resonance matter equally
- You genuinely care about healthcare and want to improve how clinicians work, not just hit quota
- You need crystal-clear role scope and handoffs-this role is intentionally fluid and cross-functional
- You're uncomfortable with on-site work in NYC-this is non-negotiable full-time on-site
- You lack healthcare or B2B SaaS background-the learning curve will be steep without it
- You treat product marketing as a content factory-this role demands strategic thinking and GTM ownership
Interview Process
Phone Screen
Initial conversation with Hiring Manager on your PMM background, healthcare/SaaS experience, and GTM mindset.
Case Study
Develop a 30-min presentation on how you'd position and launch a new healthcare AI feature-messaging, ROI metrics, sales enablement approach.
Cross-functional Panel
Meet with Product, Sales, and possibly Partnerships. They'll assess collaboration style, customer empathy, and strategic thinking.
Executive Conversation
Final conversation with VP GTM or VP Marketing on vision, company fit, and long-term contribution.
Ready when you are
Interested in this role?
Apply now and hear back within days, not weeks.
Get alerts for product marketing jobs
Weekly email. Unsubscribe in one click.
Keep exploring
Related searches
More like this
More roles like this
Product Marketing Manager
HappyRobot • San Francisco, CA
Product Marketing Manager
Rollstack • United States
Product Marketing Manager
Mediafly • United States
Product Marketing Manager
Sciemo • United States
Context
About Product Marketing roles
Product marketers are the bridge between product and market. They own positioning, messaging, go-to-market launches, competitive intelligence, and sales enablement. The best PMMs make complex products feel simple.