The Challenge
Alan is vertically integrating health insurance with smart healthcare delivery across 4 countries, serving 1M+ members. You'll own the SMB narrative in France—crafting pitches, objection playbooks, and battle-cards that drive real sales outcomes, not just marketing output.
Your Mission
Define and document Alan's core SMB pitch, objection-handling playbook, and competitive differentiation framework for the French market
Create initial pitch deck, product knowledge base, and objection library that Sales team adopts within 30 days
Sit in 6+ customer discovery calls to validate narrative assumptions and identify early proof points
Deliver first Sales enablement training session to France team covering pitch delivery and objection handling
Build and operationalize a segmented narrative system covering 10+ market segments (Tech, Industry, etc.) with custom messaging and assets
Establish a structured feedback loop collecting signals from Sales, customers, and market—feeding insights to Product and Brand monthly
Achieve 80%+ Sales team adoption of your pitch decks and battle-cards; track usage and iterate based on win/loss data
Contribute to 15%+ improvement in Sales conversation quality or deal velocity metrics by refining positioning and objection handling
KPIs You'll Own
Sales Adoption Rate
Percentage of Sales team actively using your pitch decks, battle-cards, and objection libraries in customer calls.
Win Rate by Narrative Theme
Track which messaging themes and objection responses correlate with closed deals vs. lost opportunities.
Customer Narrative Validation Score
Qualitative feedback from customer calls testing your narratives; iterate on messaging based on resonance and objections heard live.
Sales Enablement Engagement
Attendance, quiz scores, and feedback from training sessions; measure confidence lift post-training.
Tools & Stack
Your Team
Your Manager
Head of Product Marketing or VP Marketing (not specified)
Current Team
Product Marketing team embedded within business functions; cross-functional partnership with Sales, Sales Enablement, Brand, and Product
New role for SMB segment expansion in France
The Package
Salary
€55K-€75K base
Remote
On-site in Paris, Île-de-France, France
Benefits & Perks
Company Intelligence
Alan is a vertically integrated health partner combining insurance and smart healthcare delivery into one seamless system. They serve 1M+ members across France, Spain, Belgium, and Canada, partnering with tens of thousands of companies. Their mission is to make prevention the norm of care and turn health benefits into employers' most valuable investment.
Team Size
501-1000
Customers
10,000+ companies, 1M+ members across France, Spain, Belgium, Canada
Culture
Mission-driven, distributed ownership, radical transparency, always growing. Leadership principles emphasize long-term thinking, accountability, async decision-making, and direct feedback.
Is This Role For You?
- You obsess over narrative—the right story, sentence, and framing make or break deals, and you iterate relentlessly until it lands
- You're ruthlessly detail-oriented: you sweat decks, copy, visuals, and the small things that compound into great Sales materials
- You thrive in cross-functional environments and love partnering with Sales, Product, and Brand to drive outcomes
- You're comfortable sitting in customer calls, testing narratives live, and bringing back proof points from the field to refine positioning
- You want your work measured on Sales results and business impact, not marketing output
- You prefer standalone marketing projects over Sales partnership and feedback loops; you need to see your work drive direct revenue outcomes
- You're not comfortable with on-site work in Paris or adapting to frequent customer meetings (~2/month); this role requires real-world customer immersion
- You shy away from iteration and criticism; Alan's culture is radical transparency with direct feedback, and you own outcomes
Interview Process
Screening Call
Hiring manager screens for product marketing experience, Sales partnership background, and obsession with narrative and detail
Case Study or Portfolio Review
You walk through a pitch deck, battle-card, or Sales enablement asset you've created; discuss iteration process and Sales outcomes
Cross-Functional Panel
Interviews with Sales leadership, Head of Product Marketing, and potentially a Product lead to assess collaboration fit and strategic thinking
Customer Immersion
Potential ride-along or debrief with a customer call to see how you'd gather feedback and refine narratives in real-time
Interested in this role?
Apply now and hear back within days, not weeks.
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About Product Marketing Roles
Product marketers are the bridge between product and market. They own positioning, messaging, go-to-market launches, competitive intelligence, and sales enablement. The best PMMs make complex products feel simple.