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Performance Marketing Specialist (Google & Meta Ads)

UpworkAnywhere

Performance MarketingMid-levelOn-siteFull time$22K - $75K
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What you'll do

We’re looking for a Performance Marketing Specialist who lives inside ad accounts and treats client budgets like their own. This role is for someone who doesn’t just set up campaigns but actively monitors, analyzes, and improves performance every day.

You’ll be responsible for both strategy and execution across Google and Meta, constantly looking for opportunities to optimize, test, and scale what’s working while protecting spend and performance.

What You’ll Do

  • Own and manage Google and Meta Ads accounts day-to-day

  • Monitor performance daily and make proactive optimizations

  • Develop and suggest strategies based on data, not assumptions

  • Implement testing plans (creative, audiences, offers, landing pages, funnels)

  • Identify inefficiencies, wasted spend, and growth opportunities

  • Collaborate with team to improve ad performance

  • Clearly communicate insights, results, and next steps to internal teams

  • Act in the best interest of the client at all times, performance comes first

What We’re Looking For

  • Strong hands-on experience with Google Ads and Meta Ads

  • Deep understanding of campaign structure, bidding, targeting, and optimization

  • Data-driven mindset with strong analytical skills

  • Proactive and curious, you don’t wait to be told what to fix

  • Ability to balance performance, budget efficiency, and scaling

  • Comfortable taking ownership and accountability for results

  • Experience managing multiple ad accounts simultaneously

  • Expert with GA4, GTM, conversion tracking, and attribution

-Familiar with Local SEO

Nice to Have

  • Experience with eCommerce, lead generation, or local service businesses

  • Agency experience

If this sounds like you, please apply and start your application by mentioning your favourite colour so we know you read this fully.

Interested in this role?

Apply now and hear back within days, not weeks.

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About Performance Marketing Roles

Performance marketers manage paid acquisition across Google, Meta, LinkedIn, TikTok, and other channels. They optimize ad spend for ROI, run creative tests, and build attribution models to prove what works.

Google Ads & Meta AdsCampaign optimizationCreative testingAttribution & analyticsBudget management
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