PPC Specialist (Paid Ads Specialist) / Digital Marketing Specialist

About Us Strive Marketing is a digital marketing agency based in Sacramento, California. Our team mainly consists of SEO & PPC managers, specialists, SEO content writers, UX/UI designers, and web & software developers. Strive Marketing provides local business clients with inbound online marketing strategies to generate leads. This includes search engine optimization (SEO), pay-per-click (PPC) advertising, website design & development, and more digital marketing services to improve the success of our clients’ marketing efforts. At our agency, we are passionate about driving online success and helping businesses grow. Our greatest asset is our talented and dedicated team. We take pride in fostering a positive workplace culture that emphasizes collaboration, clear communication, and a strong sense of community.

*Important: Applicants must currently live in or near Greater Sacramento, California. We are not considering out-of-state or remote applicants.

The Role

In this position, you’ll work on various platforms, including Google Ads (PPC), Bing Ads (PPC), Meta Ads (Facebook & Instagram ads), and more. Responsibilities will vary according to client needs, but training will be provided on our systems and workflows.

The ideal candidate has strong written skills, an eye for grammar, and is able to learn quickly, but also dedicates themselves to learning beyond the training. We are looking for an analytical and dedicated individual who contributes to our company culture.

Note: We ask technical questions in interviews. Candidates at all experience levels are expected to arrive prepared to discuss foundational PPC concepts, including campaign structure, match types, bidding strategies, and basic performance diagnostics. If these topics are unfamiliar, we recommend spending time researching/studying before applying.

Role Tasks

• Own the end-to-end setup of new client ad campaigns across Google, Microsoft, and Meta, from account structure and audience targeting to ad copy and launch, allowing the broader team to focus on strategy and growth
• Manage approximately 30-40+ local business clients by completing builds, optimizations, and change requests, and properly notating information for team reference
• Use advanced knowledge in online marketing while partnering with account managers to identify and report on key performance indicators and produce successful campaigns
• Implement analysis of existing PPC campaign performance and prepare actionable insights for improvement
• Use Strive Marketing best practices to develop strategies that achieve client goals in designing, developing, and managing PPC campaigns
• Use a variety of tools to compile and draw insight from industry data to better understand user trends and behavior
• Remain current with industry trends and best practices that may be incorporated to optimize accounts
• Exercise discretion and independent judgment when creating and modifying client accounts to ensure ad campaigns positively impact client goals (ROAS, brand exposure, ad-to-landing page congruency)
• Attend client meetings either in person or over the phone/Zoom
• Produce monthly reports for clients and provide client recommendations

Requirements

• Strong interpersonal, verbal, and written communication skills
• Excellent time management skills
• Creative, analytical, and driven individual who works well on a team
• Effective problem-solving skills
• Strong attention to detail
• Proficient in Microsoft Office and Google Workspace Applications

Preferred Experience

• 1-3 years of Google Ads experience
• Google Ads and Microsoft Advertising Certified
• Facebook and Instagram Advertising experience
• Bachelor’s Degree or 2+ years of SEM/PPC experience
• Experience working with Google Analytics
• Experience working with landing page builders such as Claude Vibe Coding, GoHighLevel, or Instapage
• Agency and client-facing experience
• Basic HTML / CSS / JavaScript knowledge

We are eager to fill this position immediately. If you feel you qualify, please apply. YOU MUST LIVE IN THE GREATER SACRAMENTO AREA.

Job Type: Part-time with possibility of full-time

Please note that this job description is not exhaustive; it outlines the primary duties and responsibilities, but these may evolve, or new tasks may be added at any time, with or without prior notice.

Strive Marketing is an Equal Opportunity Employer. We are committed to fostering an inclusive environment that empowers every individual and embraces the diverse cultures, perspectives, skills, and experiences that our team members bring.

Job Type: Full-time

Pay: $21.00 - $25.00 per hour

Application Question(s):

• Our interview includes technical questions on topics such as campaign structure, bidding strategies, and performance diagnostics. We provide training on our internal processes, but foundational PPC knowledge is expected coming in. Are you prepared to self-study before your interview, and what resources do you typically use to stay current in the industry?
• Please Note: This is an in-office, part-time position located at our headquarters in the Greater Sacramento, California area. We are only considering applicants who currently reside in this region.

Do you live in the Greater Sacramento area and are you able to commute to our office Tuesday through Thursday? (If full-time, Monday & Fridays are remote days.)

Work Location: In person