The Challenge
Mindgruve is a top 3% Google Premier Partner scaling fast—they need a sharp Paid Social specialist to own campaign strategy and execution across Meta, TikTok, and beyond for high-growth brands. You'll drive real ROI while working with a collaborative team that actually values your ideas.
Your Mission
Audit and optimize existing paid social campaigns across Meta and TikTok for 2+ clients, identifying quick wins to improve ROAS by 15%+
Build client-facing dashboards in your ad platforms and GA4 that track weekly performance against KPIs—no guessing, all data
Master Mindgruve's campaign workflows: trafficking, budget pacing, and optimization processes across all active accounts
Present your first monthly performance report and strategy recommendations to clients with confidence and clear insight
Own full campaign lifecycle for 3-5 accounts: strategy development, audience targeting, creative testing, and reporting
Establish a testing framework (creative variants, audience segments, placements) that consistently unlocks 20%+ improvement opportunities
Stay ahead of platform changes—document and pitch 2+ strategic recommendations tied to new Meta/TikTok features or audience trends
Mentor or collaborate with junior team members on paid social best practices and troubleshooting
KPIs You'll Own
ROAS (Return on Ad Spend)
Track revenue generated per dollar spent on paid social campaigns—your north star metric for campaign health.
CPA (Cost Per Acquisition)
Monitor how efficiently you're acquiring customers relative to client targets and industry benchmarks.
CTR (Click-Through Rate)
Measure ad creative and targeting effectiveness; use it to spot underperforming segments early.
Budget Pacing
Ensure daily/weekly spend stays on track to hit monthly targets while maximizing delivery against client goals.
Cost Per Click (CPC)
Monitor auction-level efficiency; rising CPC signals increased competition or need for audience/creative refresh.
Tools & Stack
Your Team
Your Manager
Not specified—likely Head of Paid Media or Performance Director
Current Team
Collaborative team of strategists, creatives, and media experts across accounts; unclear if team is co-located or distributed
New hire—growth role, not backfill indicated
The Package
Salary
$55K-$75K base
Remote
Hybrid (Mexico City office required, flexible schedule noted)
Benefits & Perks
Company Intelligence
Mindgruve is a global digital agency (top 3% Google Premier Partner, Inc. 5000 and Adweek's 75 Fastest Growing Companies) that accelerates business growth through marketing and digital transformation. They're known for collaborative teams that empower every employee to contribute ideas and drive results for enterprise and mid-market brands.
Customers
Multi-industry: enterprise and mid-market brands (specifics not disclosed)
Culture
High-collaboration, flat hierarchy where every opinion is valued; 'A' players culture; results-driven and data-focused
Is This Role For You?
- You're fluent in Meta and TikTok ads—you've run campaigns, not just observed them, and you know the nuances of each platform
- You live and breathe data: dashboards, reporting, and optimization are your happy place, not admin work you tolerate
- You want to own campaigns end-to-end and see your ideas execute—not just make recommendations that someone else owns
- You're in Mexico City or willing to be hybrid on-site; you thrive in collaborative, fast-moving agency environments
- You stay current on platform updates and industry trends (not because HR asks, but because you genuinely care about winning)
- You've only managed organic social or influencer marketing—you need hands-on paid social campaign experience to hit the ground running
- You can't commit to hybrid on-site work in Mexico City; this role requires regular office presence
- You need predictability and slow decision-making; Mindgruve moves fast and you'll be expected to act on data weekly, not quarterly
Interview Process
Screening call
Chat about your paid social experience (platforms, budgets managed, results achieved) and why you're interested in Mindgruve
Case study or portfolio review
Walk through 1-2 past campaigns: targeting strategy, creative tests, optimization decisions, and results
Team interview
Meet with paid media manager/director and potentially a peer to assess collaboration style and platform knowledge
Offer stage
Compensation discussion, benefits overview, and onboarding plan
Interested in this role?
Apply now and hear back within days, not weeks.
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About Performance Marketing Roles
Performance marketers manage paid acquisition across Google, Meta, LinkedIn, TikTok, and other channels. They optimize ad spend for ROI, run creative tests, and build attribution models to prove what works.