Senior Paid Media Specialist

Accountabilities:

Own and optimize paid media campaigns across search, social, display, and video channels, ensuring strong performance across awareness, engagement, and pipeline generation objectives.

• Manage keyword strategy, bidding models, audience segmentation, and budget allocation across platforms such as Google Ads, LinkedIn, and Meta.

• Develop and test ad copy and creative briefs in collaboration with design and global campaign teams.

• Build, optimize, and experiment with landing pages and conversion flows, including A/B testing to improve performance.

• Analyze full-funnel performance metrics (MQL, SQL, pipeline, ROAS) and translate insights into actionable optimization strategies.

• Own budget pacing, forecasting, and spend management across monthly and quarterly targets.

• Partner with SDR and sales teams to improve funnel conversion and ensure alignment across demand generation efforts.

• Maintain accurate tracking and measurement frameworks, staying ahead of evolving privacy, attribution, and analytics changes.

Requirements: 3-4+ years of experience in paid media, ideally within a B2B SaaS or performance marketing environment.

• Hands-on expertise with Google Ads, LinkedIn Campaign Manager, and Meta Ads platforms.

• Strong understanding of bidding strategies including smart bidding, Performance Max, and value-based optimization.

• Experience with HubSpot for landing page creation, conversion optimization, and A/B testing.

• Solid knowledge of analytics and tracking tools such as Google Analytics, Google Tag Manager, and CRM platforms (Salesforce is a plus).

• Strong analytical mindset with the ability to connect platform performance to pipeline and revenue outcomes.

• Experience working with cross-functional teams including content, design, product marketing, and sales development.

• Strong communication skills with the ability to translate data insights into clear recommendations.

• Comfortable working independently in a fast-paced, test-and-learn environment with evolving priorities.

Benefits:

• Competitive base salary with bonus and equity/RSU eligibility

• Comprehensive medical, dental, and vision insurance

• 401(k) retirement plan with employer contribution

• Flexible remote-first work environment within eligible regions

• Paid time off, company holidays, and flexible scheduling

• Paid parental leave and family support programs

• Professional development budget and learning resources

• Wellness programs and employee support benefits

• Work stipend and tools to support remote productivity.

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