Paid Digital Marketing Manager

Accountabilities

You will be responsible for executing and optimizing end-to-end paid digital marketing programs across multiple channels, ensuring strong pipeline contribution and efficient budget performance:

• Manage daily execution of paid campaigns across Google Ads, Microsoft Ads, LinkedIn, display, and programmatic retargeting.

• Optimize budget allocation and bidding strategies to improve CPL, ROAS, and overall pipeline impact.

• Develop, test, and refine ad creatives, audience segments, and landing page experiences to improve conversion rates.

• Support organic social media initiatives by contributing to content planning and amplifying key messaging across platforms.

• Monitor campaign performance and analyze shifts in buyer behaviour, including AI-influenced search and attribution changes.

• Partner with marketing operations to ensure accurate tracking, attribution, and reporting through HubSpot and Salesforce.

• Collaborate with revenue marketing and global teams to align campaigns with ABM strategies and pipeline priorities.

• Conduct competitive analysis to identify market opportunities and inform optimization strategies.

• Stay current with platform updates, automation tools, and emerging trends in digital advertising and AI-driven search.

Requirements The ideal candidate brings hands-on paid media expertise within a B2B SaaS or technology environment, along with strong analytical and cross-functional collaboration skills:

• 3+ years of experience in paid digital marketing, managing multi-channel performance campaigns.

• Strong expertise in Google Ads and LinkedIn Campaign Manager, with additional experience in Microsoft Ads.

• Experience supporting both paid and organic social media strategies in a B2B context.

• Solid analytical skills with experience interpreting performance data, attribution models, and funnel metrics.

• Familiarity with HubSpot, Salesforce, GA4, and UTM tracking best practices.

• Understanding of AI-driven changes in search behaviour, including AEO, GEO, and zero-click search trends.

• Ability to manage multiple campaigns in a fast-paced, globally distributed team environment.

• Experience in enterprise SaaS, GRC, compliance, or risk domains is an asset.

• Strong communication skills in English, both written and spoken, with a proactive and structured working style.

Benefits

• Competitive annual compensation aligned with experience and market benchmarks.

• Fully remote work across Canada with global team collaboration.

• Opportunity to work on high-impact, pipeline-driven digital marketing programs.

• Exposure to advanced AI-driven marketing practices and evolving digital acquisition strategies.

• Collaborative, cross-functional environment with teams across multiple regions.

• Professional growth opportunities in a fast-evolving SaaS and enterprise software space.

• Inclusive and flexible work culture focused on ownership, transparency, and continuous improvement.

How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best!  Why Apply Through Jobgether?    Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.     #LI-CL1