Head of User Acquisition

Accountabilities

• Define and execute the overall user acquisition strategy across major paid marketing platforms, including Meta, Google, TikTok, Snapchat, Pinterest, and other relevant channels.

• Build scalable operational frameworks, standard operating procedures, testing methodologies, reporting systems, and performance metrics to support sustainable growth.

• Lead, mentor, and develop a high-performing team of User Acquisition Managers, overseeing hiring, onboarding, coaching, and performance management.

• Manage significant paid media budgets while maintaining efficient customer acquisition costs, maximizing return on ad spend, and ensuring profitable growth.

• Develop acquisition strategies based on key business metrics such as lifetime value, customer acquisition cost, retention, onboarding conversion, and average revenue per user.

• Partner with analytics teams to strengthen attribution models, reporting capabilities, and data-driven decision-making.

• Own experimentation initiatives, including A/B testing, creative optimization, channel diversification, and international market expansion.

• Collaborate cross-functionally with product, creative, and business leadership to align acquisition efforts with broader commercial objectives.

• Build and maintain strong relationships with advertising platforms, technology partners, and external vendors to maximize performance opportunities.

Requirements

• At least 5 years of experience in performance marketing, with significant expertise managing user acquisition for direct-to-consumer subscription products.

• Proven success managing large-scale paid acquisition campaigns across multiple digital advertising platforms.

• Demonstrated experience overseeing substantial marketing budgets with full accountability for performance, profitability, and return on investment.

• Strong background in designing scalable marketing processes, operational systems, reporting structures, and testing frameworks.

• Previous experience leading, mentoring, and developing high-performing user acquisition teams.

• Deep knowledge of paid social, search, and display advertising ecosystems, including Meta, Google, TikTok, Pinterest, Snapchat, and similar platforms.

• Advanced analytical capabilities with experience using tools such as Google Analytics, Tableau, Excel, SQL, or comparable business intelligence solutions.

• Excellent leadership, communication, and organizational skills with the ability to operate effectively in a fully remote, cross-functional environment.

• A highly structured, results-oriented mindset with a hands-on approach to solving complex performance marketing challenges.

Benefits

• Fully remote working environment with flexibility to work from eligible locations.

• Unlimited paid time off to support work-life balance and personal wellbeing.

• Paid national holidays.

• Company-provided MacBook for eligible employees.

• Flexible independent contractor agreement offering autonomy and location flexibility.

• Opportunity to join a fast-growing international business with strong professional development and career progression opportunities.

• High-impact leadership role with significant ownership and exposure to strategic business decisions.

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