Director, Paid Media

Accountabilities:

• Develop and execute comprehensive omni-channel paid media strategies across brand awareness and performance marketing initiatives.

• Lead full-funnel media planning and optimization across channels including digital, CTV, search, social, and programmatic advertising.

• Oversee and manage large-scale paid media budgets, ensuring efficient spend allocation and strong return on investment.

• Partner closely with internal marketing, CRM, analytics, finance, PR, and digital teams to align messaging, audience targeting, and campaign objectives.

• Drive innovation through the use of first-party data, AI-powered targeting solutions, and emerging advertising technologies.

• Manage external media agency relationships to ensure seamless campaign execution, optimization, reporting, and performance measurement.

• Analyze campaign performance metrics and provide strategic recommendations to improve engagement, acquisition, and revenue outcomes.

• Present media strategies, insights, and business results to leadership teams and key stakeholders with confidence and clarity.

Requirements:

• 9-12 years of experience in paid media strategy and execution across digital and performance marketing channels.

• Strong expertise in search, social, programmatic, connected TV (CTV), and omni-channel media planning.

• Proven track record managing significant media budgets with measurable business impact and ROI optimization.

• Advanced analytical and problem-solving skills with a highly data-driven mindset.

• Experience leading cross-functional collaboration and influencing senior stakeholders in complex organizations.

• Bachelor’s degree or equivalent professional experience required.

• Familiarity with hospitality, franchise, retail, or multi-brand portfolio environments is considered a strong advantage.

• Experience leveraging first-party data strategies, audience segmentation, and AI-driven personalization tools.

• Strong communication and presentation skills with the ability to translate performance insights into actionable business recommendations.

• Relevant certifications across Google, Meta, CTV, or digital advertising platforms are a plus.

Benefits:

• Fully remote work environment within the United States

• Opportunity to lead high-visibility paid media initiatives across a global brand portfolio

• Exposure to innovative marketing technologies and AI-driven advertising strategies

• Collaborative and fast-paced work environment with cross-functional leadership exposure

• Competitive compensation package

• Opportunity to work with large-scale media budgets and enterprise-level campaigns

• Professional growth opportunities within a leading hospitality-focused organization

• Dynamic and strategic role with measurable business impact.

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