Account Strategist, Paid Media

Accountabilities:

• Manage a portfolio of paid media client accounts as the primary strategic point of contact.

• Lead bi-weekly client meetings to review campaign performance, discuss insights, and align on future strategies.

• Create and deliver detailed performance reports ahead of scheduled client reviews.

• Build, launch, optimize, and scale Meta advertising campaigns focused on lead generation and appointment booking.

• Monitor campaign KPIs daily, adjusting targeting, budgets, bidding strategies, and creatives to meet performance goals.

• Develop intervention plans for underperforming campaigns and proactively troubleshoot issues.

• Write compelling ad copy and video sales letter scripts tailored to financial services and high-ticket audiences.

• Collaborate with creative teams and video editors to produce effective marketing assets and messaging variations.

• Configure tracking systems, pixels, conversion events, and marketing automations using tools such as Calendly and Zapier.

• Maintain strong client relationships that encourage renewals, referrals, and long-term partnerships.

Requirements:

• 5+ years of experience in paid media management, with strong expertise in Meta advertising platforms.

• Proven success managing multiple client accounts while consistently achieving campaign performance targets.

• Strong copywriting abilities with experience creating persuasive ad copy and marketing scripts.

• Hands-on experience with conversion tracking, marketing automation, and lead routing systems.

• Understanding of lead generation funnels, appointment-setting campaigns, and performance marketing strategies.

• Experience within financial services or high-ticket service industries is highly preferred.

• Familiarity with video sales letter (VSL) marketing methodologies is considered a strong advantage.

• Excellent communication and presentation skills, with the ability to explain campaign performance clearly to clients.

• Strong problem-solving mindset with a proactive, ownership-oriented approach to work.

• Comfortable operating independently in a fast-paced, results-oriented remote environment.

• Experience using AI-powered tools to improve campaign execution and copy development is a plus.

Benefits:

• Competitive compensation package with performance-based bonus opportunities.

• Fully remote work environment with flexible scheduling options.

• Paid vacation, sick leave, and public holidays.

• Ongoing training and professional development opportunities.

• Exposure to high-growth digital marketing strategies and performance-driven campaigns.

• Collaborative and entrepreneurial work culture focused on ownership and innovation.

• Opportunity to work closely with leadership and contribute directly to client growth and retention.

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