The Challenge
Numerator is redefining market research by arming Fortune 500 brands with real-time consumer intelligence. You'll architect the global marketing technology backbone—Marketo, Salesforce, Conductor—that scales campaigns across regions while ensuring data integrity, revenue alignment, and predictive insights that drive commercial growth.
Your Mission
Map current MarTech ecosystem (Marketo, Salesforce, Webflow, Conductor, LeanData, Goldcast) and document integration gaps, data flow issues, and governance blind spots
Define and socialize global campaign architecture standards including lead scoring, segmentation, attribution, and automation workflow templates
Establish baseline performance metrics across regions: funnel velocity, pipeline contribution, cost-per-acquisition, and marketing-influenced revenue
Build alignment with Commercial and Revenue Ops teams on lead routing logic, SLA definitions, and lifecycle transparency dashboards
Deploy scalable global measurement framework with executive dashboards showing pipeline contribution, ROI, and acquisition efficiency by region and segment
Implement formal A/B and multivariate testing methodology with documented optimization roadmap for top-performing campaigns
Establish and enforce data hygiene, tagging, and tracking standards across all digital, email, web, and event channels with compliance audit process
Launch predictive modeling and AI-enabled performance insights to forecast pipeline and guide real-time budget reallocation across regions
KPIs You'll Own
Marketing-Influenced Pipeline
Monthly dollar value of pipeline influenced by marketing campaigns, tracked via attribution model and revenue reporting integration
Lead-to-Opportunity Conversion Rate
Percentage of marketing-qualified leads that convert to sales opportunities, broken down by region and segment
Cost Per Acquisition (CPA)
Total marketing spend divided by new customers acquired, measured across channels and campaigns
Campaign Velocity & Throughput
Number of compliant campaigns launched per month, time-to-launch, and automation efficiency gains vs. manual execution
MarTech Stack Adoption & Data Quality
Percentage of users following global standards, data completeness scores, and error rates in system integrations
Revenue Contribution ROI
Marketing investment vs. attributed revenue influenced, modeled by campaign, region, and acquisition cohort
Tools & Stack
Your Team
Your Manager
Not specified—likely VP/CMO of Global Marketing or Chief Revenue Officer
Current Team
Not specified—assume small distributed team across regions needing centralized leadership
Backfill or new expansion role not specified
The Package
Salary
$120K-$155K base
Remote
On-site in Bogotá, D.C., Colombia
Benefits & Perks
Company Intelligence
Numerator is a market research and insights platform powering Fortune 500 brands and retailers with real-time consumer behavior data and influencer intelligence. The company operates at scale across regions, serving clients in CPG, retail, and beyond.
Customers
Fortune 500 brands and major retailers
Is This Role For You?
- You've scaled enterprise MarTech stacks (Marketo, Salesforce) across 2+ regions or business units
- You think in data models, automation frameworks, and integration architecture—not just campaign tactics
- You thrive translating technical requirements into business outcomes and driving cross-functional alignment
- You're comfortable with ambiguity, designing operating models from scratch in a growth-stage environment
- You're primarily a demand gen or campaign manager—this is pure ops architecture and governance
- You prefer hands-off leadership; this role is hands-on with systems, data, and process design
- You're uncomfortable with Colombian on-site requirements or time zone collaboration across regions
Interview Process
Screening Call
Alignment on MarTech stack experience, global scope, and on-site commitment (30 min)
Technical Deep Dive
Walk through your largest MarTech implementation, integration challenges, and how you solved data governance (60 min)
Case Study / Architecture Design
Present a scenario: design global campaign architecture and integration strategy for multi-region product launch (60-90 min async or live)
Commercial Alignment Panel
Meet with VP Marketing, VP Sales/Revenue Ops, and Head of Data to discuss revenue impact and cross-functional strategy (45 min)
Leadership Interview
Final round with CMO or Chief Revenue Officer on vision, team building, and long-term roadmap (45 min)
Interested in this role?
Apply now and hear back within days, not weeks.
Get alerts for marketing ops jobs
Weekly email. Unsubscribe in one click.
More roles like this
Analista de CRM PL (Martech)
Cogna Educação • São Paulo, São Paulo, Brazil
Marketing Operations Analyst
73 Strings • São Paulo, São Paulo, Brazil
Senior Marketing Ops
Swile • São Paulo, São Paulo, Brazil
Marketing Ops
Wherex • Las Condes, Santiago Metropolitan Region, Chile
About Marketing Ops Roles
Marketing ops professionals own the tech stack, data flows, and processes that make marketing teams efficient. They manage automation platforms, reporting infrastructure, lead routing, and attribution models.