Sr. Marketing Operations Specialist

Accountabilities:

• Set up, test, QA, and launch marketing campaigns across email, webinars, and events using Customer.io, including building dynamic emails with HTML and Liquid.

• Maintain accurate, reliable marketing data across Salesforce and Customer.io, including lead capture, enrichment, routing, and lifecycle workflows.

• Administer, troubleshoot, and continuously optimize the marketing technology ecosystem, including Customer.io, Salesforce, Clay, Cargo, and Tray.io.

• Build, manage, and improve automation workflows in Tray.io supporting sales-led and product-led growth motions, including lead routing, lifecycle triggers, and cross-system data synchronization.

• Support monthly and ad hoc reporting, campaign performance analysis, dashboards, and insights that help inform marketing and revenue decisions.

• Document, standardize, and streamline campaign operations, lead management, attribution, and other marketing processes to improve scalability and repeatability.

• Partner with growth, sales, and revenue operations teams to coordinate campaign execution, improve pipeline quality, and assess program impact.

• Take ownership of projects from scoping through execution and delivery, maintaining clear task tracking, timelines, and stakeholder communication.

• Proactively identify data quality problems, operational inefficiencies, and process gaps, then collaborate with relevant teams to implement effective solutions.

• Develop reusable email modules, campaign templates, and operational processes that enable faster execution with minimal rework.

• Learn and master the core marketing technology stack quickly, with the expectation of independently managing campaign builds and QA within the first 45 days.

• Take ownership of at least one automation workflow end-to-end and maintain dependable data flows between core marketing and CRM platforms.

Requirements:

• 3-5 years of experience in marketing operations, revenue operations, marketing technology, or a closely related field.

• Bachelor’s degree in marketing, business, analytics, or a related discipline, or equivalent relevant professional experience.

• Demonstrated experience working with marketing technology, digital marketing operations, and marketing data analytics.

• Advanced proficiency in Liquid code for dynamic email content, including the creation and maintenance of scalable, reusable email modules.

• Hands-on experience with Salesforce and Customer.io or comparable CRM and marketing automation platforms.

• Strong proficiency with Excel or Google Sheets and confidence working with marketing data.

• Experience with automation and workflow platforms such as Tray.io, Zapier, or similar tools is highly valuable.

• Strong analytical, organizational, and attention-to-detail skills, with a consistent focus on accuracy and data quality.

• Ability to independently own projects from planning and execution through delivery with minimal supervision.

• Strong project management skills, including prioritization, task tracking, deadline management, and stakeholder coordination.

• Excellent written and verbal communication skills, with the ability to collaborate effectively with both technical and non-technical stakeholders.

• A proactive, self-starting approach and willingness to identify problems and propose solutions without waiting for direction.

• Comfortable working in a fast-paced, iterative environment where speed, ownership, experimentation, and deliverables are highly valued.

• Experience in B2B SaaS or technology environments is preferred.

• Experience supporting blended sales-led and product-led growth models, event operations, or sales engagement platforms is a plus.

• Familiarity with AI-assisted development tools such as Cursor and AI/LLM platforms including Claude, ChatGPT, or Gemini is advantageous.

Benefits:

• Base salary: $83,130-$115,000 USD, depending on experience, expertise, and location.

• Potential additional compensation through bonuses, variable pay/OTE, and equity.

• Comprehensive benefits package, with offerings varying according to employment type and location.

• Flexible work environment, including fully remote opportunities and access to hybrid-hub environments depending on role and location.

• Opportunity to work at the intersection of marketing operations, automation, data, and revenue growth.

• Exposure to modern marketing technologies including CRM, marketing automation, data enrichment, and workflow automation platforms.

• Career development opportunities in a fast-paced, technology-driven environment.

• Opportunity to collaborate closely with marketing, sales, growth, and revenue operations professionals.

• Applications are expected to remain open through December 17, 2026, or until the position is filled; early applications are encouraged.

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