Question 1

What does a Head of Growth do?

Accepted Answer

They set the growth strategy, manage a team of growth marketers/engineers, own key metrics (CAC, LTV, activation rate), and report to the CEO or VP Marketing. It's a leadership role that requires both strategic thinking and hands-on execution.

Question 2

How do I become a Head of Growth?

Accepted Answer

Most Heads of Growth spent 5-8 years as individual contributors in growth marketing, performance marketing, or product — then moved into management. A strong analytical foundation and T-shaped skillset are essential.

Question 3

Head of Growth vs. VP Marketing?

Accepted Answer

Head of Growth is more metrics and experimentation-focused. VP Marketing is broader, covering brand, comms, and sometimes product marketing. At some companies these roles overlap or are the same person.

"growth strategy"

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