Head of Growth & Marketing Engineer

VPP Texas keeps homeowners safe from power outages and protects them from rapidly rising energy costs, through $0 battery backup systems that power a home during an outage and help stabilize the grid the rest of the time. We're scaling that into multiple states, and this role owns the marketing and brand engine that makes the expansion real.

You'll control close to a million dollars a year in marketing spend, and that number goes up as the business grows. This isn't a role where you set a strategy and hand it to someone else to run. You're building the machine, and you're the one running it.

We want someone who builds and directs AI tools and agents well enough to multiply their own output, not someone who uses AI to write an email a little faster. If you can get a small team, backed by the right agentic workflows, to perform like a much bigger department, that's exactly the person this role is built for.

Own Meta as the primary channel, plus the rest of the paid and organic mix as we expand into new states.

Audit and rewrite copy across the funnel, then build the systems, AI-assisted and otherwise, that let you keep producing at scale without a bigger headcount.

Build and manage AI-native workflows for SEO, AIO landing pages, and content production, the kind of systems that let one sharp person do the work of a large team.

Write scripts and hooks yourself. We need a powerful storyteller who sets the tone and message, not just someone who briefs it out.

Work with our editors, videographers, and content creators, building and implementing KPI and accountability systems for the team and for the AI agents alongside them.

Report on what's working, and kill what isn't, fast.

Who you are

• Scrappy, creative, and honest. You've run marketing or lifecycle at a small, tight team before
• An expert at delegation and team management across editors, videographers, and content creators
• World-class at copywriting, and comfortable being the final word on tone and message
• Exceptional at building and directing AI tools and agents to multiply your own output
• Hands-on Meta ad spend and campaign management experience
• Comfortable owning a marketing budget that scales with the business, and accountable to the numbers behind it

Nice-to-Haves

• Background or interest in solar, battery storage, or the energy market
• Experience building SEO or AIO landing page systems
• A track record as a scriptwriter or storyteller in short-form video or UGC
• Experience designing KPI or accountability systems for creative teams

Compensation

Base salary plus performance bonus tied to marketing spend efficiency and growth into new states. Details discussed directly based on experience.

• Ownership-level scope.You're controlling close to a million dollars a year in spend on day one, and that number grows with the business, so pay is structured to reflect that level of responsibility.
• High impact.You'd have direct ownership over the growth engine for a company expanding into new states, the systems you build are the systems the company runs on.
• Real resources.Access to top-tier AI agent tools, a real production team, and the budget to actually test and scale what works.