Head of Marketing (Zinda Law)

Position location - Austin, TX (In Office)

Role Overview

The Head of Marketing will lead all marketing functions across Zinda Law Group. This role is responsible for driving strategic growth, managing a multidisciplinary marketing team, and building a high-performance demand engine that fuels firmwide expansion.

The ideal candidate has proven experience in personal injury or professional services marketing, understands the nuances of intake-driven growth, and brings a sophisticated, analytics-first approach to brand-building, campaigns, attribution, and operational execution.

This role requires both strategic leadership and hands-on capability. You will design the vision, set the roadmap, and ensure flawless execution in partnership with Attorneys, Intake, Operations, and Executive Leadership.

Responsibilities:

Marketing Strategy & Leadership

• Build and lead the overarching marketing strategy across brand, digital, advertising, content, and community initiatives.
• Manage, develop, and scale a high-performing marketing team; establish clear KPIs, accountability systems, and performance review cycles.
• Partner with Executive Leadership to forecast growth, budget marketing spend, and align efforts with firmwide objectives.

Lead Generation & Performance Marketing

• Own pipeline generation across all digital and offline channels: paid media, SEO, social, referral programs, local marketing, events, sponsorships, and partnerships.
• Optimize conversion paths across the entire intake lifecycle in collaboration with the Intake Team.
• Manage agency relationships; ensure campaigns are aligned with ROI targets, tracked properly, and continuously improved.

Marketing Operations, Analytics & Attribution

• Oversee marketing technology infrastructure and data quality across tools.
• Maintain deep understanding of CRMs, ensuring full visibility and accurate attribution of marketing performance.
• Build and manage multi-touch attribution models to understand true channel effectiveness and allocate budget accordingly.
• Develop dashboards and reporting frameworks to monitor KPIs, track intake outcomes, and inform strategic decisions.

Brand, Content & Communications

• Elevate Zinda Law’s brand presence through consistent messaging, high-quality creative, and compelling storytelling.
• Oversee development of web content, landing pages, case studies, social content, and community-facing communications.
• Ensure all marketing represents the firm’s values: expertise, compassion, and personalized client service.

Process Improvement & Cross-Functional Execution

• Document and optimize marketing workflows, including campaign execution, lead handoff, intake coordination, and tracking processes.
• Lead cross-functional initiatives with Operations, Intake, Recruiting, and Attorneys to ensure cohesive execution and results.
• Maintain operational rigor across budgeting, vendor management, timelines, approvals, and compliance requirements.

Qualifications:

Required

• 7+ years of marketing leadership experience, preferably in personal injury, legal services, healthcare, or a high-volume consumer services environment.
• Demonstrated success owning lead generation and driving measurable growth.
• Advanced expertise in marketing analytics, attribution modeling, and performance reporting.
• Strong proficiency with tools and marketing automation systems.
• Strong command of paid media channels, creative strategy, and digital performance optimization.
• Exceptional project management skills with the ability to oversee multiple initiatives simultaneously.
• Proven ability to lead teams, develop talent, and drive accountability.
• Excellent communication skills and the ability to influence cross-functional stakeholders.

Preferred

• Experience scaling marketing for multi-location or multi-state firms.
• Familiarity with intake optimization technologies.
• Background in brand development, community marketing, or TV/radio creative production.
• Experience working closely with attorneys or legal intake teams.

Our core principles are:

• Excellence Always
• We All Take Out the Trash
• Data-Driven Results
• We Outwork Our Opponents

Zinda Law is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or other protected status as required by applicable law.

By submitting this application I understand Zinda Law may use review publicly available information about me in order to assess my suitability for employment.

Disclaimer

This job description outlines the general nature and responsibilities of the role but is not an exhaustive list of all duties, skills, or requirements. Duties may be adjusted as needed, and team members may be asked to perform other tasks as assigned, in compliance with applicable laws. Reasonable accommodations will be made for individuals with disabilities.