Senior Marketing Automation Engineer

Description

This contract role is located in Pleasanton with Hybrid Onsite expectations.

Job Summary:

This is an exceptional opportunity to serve as a technical architect and strategic contributor within a high-performing marketing operations team. You will play a pivotal role in transforming and modernizing enterprise-level marketing automation infrastructure during a critical transition period. This position offers the unique challenge of leading a complex technical migration while simultaneously building the foundation for next-generation AI-enabled marketing capabilities. You will work at the intersection of marketing technology, data architecture, and operational excellence, ensuring seamless system performance while empowering cross-functional teams through clear documentation and strategic guidance. This role is ideal for a seasoned professional who thrives on solving intricate technical challenges and takes pride in building scalable, future-ready solutions that drive measurable business impact.

Responsibilities:

• Lead the technical transfer of marketing automation programs, assets, and logic from the legacy instance to a new environment

• Actively monitor the cutover period between old and new instances to ensure complete campaign continuity and prevent lead leakage

• Maintain, optimize, and scale the core marketing automation instance and foundational infrastructure

• Create, maintain, and deliver clear, comprehensive documentation for marketing operations processes and platforms

• Identify and implement AI-driven features that improve automation efficiency and operational workflows

• Collaborate with marketing, sales, and marketing technology teams to ensure system integration and alignment with business objectives

• Resolve issues related to marketing automation and lead management to ensure accurate campaign execution and tracking

• Identify opportunities for automation and efficiency gains in marketing operations

• Monitor data integrity and system performance throughout the migration transition

Skills:

• Deep expertise in enterprise-scale marketing automation platform management

• Advanced knowledge of CRM system architecture and business impact

• Proven ability to map data schemas and execute complex system migrations

• Strong understanding of AI applications in marketing technology

• Exceptional ability to translate technical concepts into simple, actionable guidance

• High attention to detail with strong analytical and problem-solving capabilities

• Excellent communication and cross-functional collaboration skills

• Ability to thrive in fast-paced, dynamic environments

Experience:

• 10+ years in Marketing Automation or Marketing Operations

• Demonstrated experience managing enterprise-scale marketing automation instances

• Proven track record executing complex system migrations

• Experience managing marketing technology stacks within complex or global organizations

• Background with lead scoring and routing models

• Familiarity with Adobe marketing technologies including Journey Optimizer B2B and Real-Time CDP

Qualifications:

• Marketo certification preferred

• Project management experience or certification preferred

This contract engagement offers a rare opportunity to make a lasting impact on a global marketing organization during a transformational period. You will have the autonomy to architect solutions, the support of a collaborative team, and the satisfaction of knowing your work will create the foundation for innovative, AI-powered marketing capabilities that will serve the organization for years to come. If you are passionate about building systems that are elegant, efficient, and built to last, this role will challenge and reward you in equal measure.