What you'll do
Compensation:
$150k-$200k base plus equity/tokenWe are hiring on behalf of our our client who is developing a high-performance agent runtime specifically engineered for the Hyperliquid ecosystem. This infrastructure includes hardened execution environments, a proprietary data layer, and an open-source strategy marketplace designed for autonomous AI trading agents. Having already established significant market traction with over 1,100 monthly active trading agents and exceeding $100M in 30-day volume, the organization is now scaling its operations to support tens of thousands of agents.
The Head of Growth will be responsible for the end-to-end adoption of these AI agents. This is a 100% performance-driven leadership role where success is measured by concrete metrics: agent deployments, trading volume, and unit economics. The individual in this position will be fully accountable for Customer Acquisition Cost (CAC), Lifetime Value (LTV), and payback periods, moving beyond traditional brand marketing to focus on data-backed growth.
Key Responsibilities
- Funnel Management: Own the full acquisition funnel, from initial awareness and signup to the first agent deployment and sustained active trading volume
- Channel Execution: Build and execute growth strategies across organic and paid channels, including X, YouTube, Reddit, Coinbase network, Google, and emerging social platforms, with a specific focus on onchain and AI product conversion
- Data-Driven Strategy: Develop content strategies centered around open-source skills, live leaderboards, and arena results, converting real-time trading data into scalable growth engines
- Segment Activation: Identify and activate high-value onchain user segments, including perpetual traders, algorithmic/quantitative traders, DeFi power users, and AI agent developers
- Product Collaboration: Work closely with product and engineering teams to optimize onboarding, retention, and activation flows
- Ecosystem Building: Foster community and developer relations within the strategy ecosystem via GitHub, Discord, Telegram, and strategic partner integrations
- Economic Accountability: Manage CAC/LTV economics by channel; analyze the cost to acquire agent deployers against their lifetime volume and revenue contribution
- Performance Reporting: Track and iterate on growth metrics weekly, ensuring every dollar of spend is defensible through data regarding activation rates and retention curves
- Onchain Native: Deep understanding of wallet-based acquisition, onchain user behavior, and the mechanisms required to convert high-value DeFi users into active participants
- Ecosystem Knowledge: Strong familiarity with the Hyperliquid ecosystem, including the exchange, community dynamics, and builder landscape. Experience with agent frameworks or similar infrastructure is highly preferred
- Social Growth Expertise: A proven playbook for driving conversions on X, YouTube, and Reddit, with a track record of growing onchain or AI products through these channels
- Technical Fluency: Ability to credibly discuss autonomous agents, trading strategies, and execution infrastructure with developers and traders (e.g., understanding YAML configs, scanners, and trailing stop-loss engines)
- Analytical Rigor: A performance-obsessed mindset with the ability to walk through past growth experiments, highlighting hypotheses, spend, measured outcomes, and subsequent iterations
- Builder Mentality: Comfortable operating independently in an early-stage environment to build a growth function from the ground up without an existing playbook
- Relevant Background (Preferred): Experience in perpetual, algorithmic, or quantitative trading; background in developer-facing growth (DevRel, open-source, or hackathons); or an existing network within the crypto-AI or DeFi communities
- Competitive Compensation: A base salary ranging from $150,000 to $200,000, commensurate with experience
- Performance Incentives: Eligibility for revenue-based performance bonuses and salary increases
- Equity/Token Package: Opportunity for ownership through equity and token allocations
- High-Impact Environment: Join a deep-tech team consisting of founders and core engineers from major industry protocols (Airstack, Trust Wallet, Aave)
- Market Position: Contribute to a product built on the fastest-growing DEX in the industry, benefiting from a genuine technical moat and significant organic traction
MLabs Ltd collects and processes the personal information you provide such as your contact details, work history, resume, and other relevant data for recruitment purposes only. This information is managed securely in accordance with MLabs Ltd's Privacy Policy and Information Security Policy, and in compliance with applicable data protection laws. Your data may be shared only with clients and trusted partners where necessary for recruitment purposes. You may request the deletion of your data or withdraw your consent at any time by contacting legal@mlabs.city.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing β running A/B tests, building funnels, and scaling what works.