The Challenge
Weglot is a €35M ARR internationalization platform trusted by 110K+ websites. They're shifting from translation tool to AI-powered platform, and paid acquisition is now mission-critical to fuel expansion. You'll own the entire paid engine across search and social—no hand-holding.
Your Mission
Audit all paid channels (Search, Meta, Reddit, YouTube, LinkedIn), identify leaks, and baseline current CAC/ROAS
Restructure Search campaigns by CMS type and geography; document targeting logic and build repeatable playbooks
Launch first creative testing roadmap (3–5 angles per persona) and establish feedback loop with Brand + external agencies
Establish clear qualified lead definition and funnel measurement; connect paid performance to pipeline/revenue impact
Scale Search and Social campaigns to hit qualified signup/demo targets; demonstrate month-over-month efficiency gains
Build creative testing engine producing 20+ variations monthly; identify and scale winning angles to 2–3x ROAS
Optimize post-click experience (landing pages, lead capture, AI chat) to reduce friction and improve conversion rates
Map and prioritize new markets/segments with Product and Sales; test 2–3 new channels (e.g. emerging platforms) and report ROI
KPIs You'll Own
Qualified Signups from Paid
Monthly volume of signups meeting ICP criteria from all paid channels.
Qualified Demo Requests from Paid
Monthly count of demo requests generated by paid acquisition efforts.
Cost per Qualified Acquisition
Blended CAC across channels; optimized for pipeline and revenue contribution, not just volume.
Channel ROAS
Return on ad spend by channel (Search, Social, LinkedIn, etc.); tied to qualified outcomes.
Tools & Stack
Your Team
Your Manager
Victor (Head of Growth)
Current Team
Marketing team of 11; you'll work closely with Zeineb (Growth Engineer, data/tracking/automation)
New role / scale-up of paid acquisition function
The Package
Salary
€45K-€55K base
Remote
Hybrid • Paris, France
Benefits & Perks
Company Intelligence
Weglot is a SaaS platform helping companies scale internationally by making websites truly multilingual. With €35M ARR and 110K+ trusted websites, they're evolving from translation tool to AI-powered internationalization platform. Team of ~70 across Engineering, Product, Support, Marketing, Sales, and Admin.
Team Size
70
Customers
110000
Culture
Growth-obsessed, data-driven, collaborative across Product/Sales/Marketing; entering new phase of expansion
Is This Role For You?
- You've run multi-channel paid campaigns (Search + Social) and own the full funnel from click to qualified lead/demo
- You're obsessed with creative testing and can manage both in-house and agency production at scale
- You think in terms of pipeline and revenue impact, not just CAC or impressions
- You can operate independently but thrive collaborating with Growth Engineers, Product, and Sales to refine targeting and strategy
- You're a specialist in one channel only (e.g. pure PPC or pure social) and don't want to own the full paid engine
- You lack experience with analytics platforms and data-driven optimization; you make decisions on gut feel
- You prefer stable, predictable campaigns over testing, iteration, and ambiguity in a scaling environment
- You can't operate in a lean team with minimal hand-holding; you need lots of process or oversight
Interview Process
Initial call with Victor (Head of Growth)
Discuss paid acquisition experience, approach to multi-channel strategy, and how you'd audit/fix Weglot's current engine
Case study or live audit
Walk through a campaign you've scaled; present recommendations for one of Weglot's existing paid channels based on brief
Chat with Zeineb (Growth Engineer)
Discuss analytics setup, data quality, automation needs, and how you'd collaborate on tracking and creative testing
Final conversation with leadership
Alignment on company vision, market priorities, and how paid acquisition fits into broader growth strategy
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.