Digital Marketing Manager

Role Overview

VFI is seeking an experienced B2B Marketing Manager to lead and execute core growth marketing and sales enablement initiatives across VFI Corporate Finance and its subsidiary, Americas Capital Finance. This role will own social media strategy and execution (primarily LinkedIn), direct email campaigns, sales enablement content, and the day-to-day management of SEO and paid digital programs in partnership with external agencies.

This is a highly cross-functional role working with Sales Leaders, HR, operations, outside agencies and others. The ideal candidate is both strategic and hands-on, comfortable managing vendors, building campaigns, supporting sales teams, and driving consistent market visibility in the private, corporate financial services environment.

Key Responsibilities

Social Media & Brand Presence (Primarily LinkedIn)

• Own and execute the LinkedIn content strategy for VFI and Americas Capital Finance
• Manage content calendars, posting cadence, and performance tracking
• Adapt brand voice across audience segments
• Coordinate with design resources (Canva templates, brand libraries) to maintain visual consistency. Experience working in Canva is a plus.
• Monitor engagement trends and continuously optimize content strategy

Direct Email & Marketing Automation

Manage and execute outbound and nurture email programs across Pardot / Salesforce Marketing Cloud, including re-warm campaigns, nurture, awareness, and automation sequences.

Build and manage:

• Outbound warm-up sequences
• Ongoing awareness / thought leadership campaigns
• Campaign targeting, segmentation, scheduling, and reporting

Serve as primary marketing liaison to:

• Internal Salesforce managers
• Salesforce / Pardot (external contacts)
• Internal sales leadership

Sales Enablement & Marketing Collateral

Own development and maintenance of:

• Corporate overview decks
• Sales presentations and proposal templates
• One-pagers, product sheets, and capital markets materials
• Salesforce automated proposal and deal communications

Partner closely with sales leadership to:

• Support prospecting and deal workflows
• Refresh messaging and positioning
• Ensure materials align with evolving strategy and offerings

SEO & Paid Digital Program Management

Act as internal owner for SEO and paid media programs in partnership with an agency.

SEO Management

• Oversee monthly keyword strategy, content development, and backlink programs
• Review and manage approvals for: Onsite optimizations, Blog content, AI and technical SEO enhancements
• Track performance against targeted keyword goals

Paid Media & Programmatic Advertising

• Manage:
• Google PPC budgets and targeting strategy
• Retargeting and display campaigns
• Oversee monthly budget pacing
• Review monthly reporting and performance metrics
• Recommend optimizations and scaling opportunities

Reporting & Performance Management

Consolidate and interpret performance across:

• Social
• Email campaigns
• SEO
• Paid digital

Produce monthly executive-ready summaries highlighting:

• Campaign performance
• Pipeline influence
• Engagement trends
• Strategic recommendations

Cross-Functional & Vendor Management

• Serve as primary marketing point of contact for:
• External agencies (SEO, PPC, web, automation)
• Sales leadership
• Operations and leadership team
• Coordinate timelines, approvals, and deliverables
• Ensure brand consistency across VFI and Americas Capital Finance

Qualifications & Experience

Required

• 5–10 years of B2B marketing experience, preferably in:
• Financial services, Professional services, or Technology
• Proven experience with:
• LinkedIn content strategy and execution
• B2B email campaigns and marketing automation
• Sales enablement content development
• SEO program management
• Paid search and retargeting programs
• Hands-on experience with:
• Salesforce and Pardot (or similar platforms)
• Canva or comparable design tools
• Google Ads and analytics dashboards

Ideal Candidate Profile

This person is:

• Highly organized and detail-oriented
• Comfortable managing multiple programs simultaneously
• Confident working directly with sales leaders and executives
• Strong at translating strategy into execution
• Data-driven, but practical and business-oriented
• Experienced in managing agencies and external vendors
• Polished communicator with strong writing and presentation skills

What Success Looks Like in the First 6–12 Months

• Consistent, high-quality LinkedIn presence for both brands
• Fully operational outbound and nurture email programs
• Clean, current, and effective sales enablement library
• SEO and paid media programs running smoothly with measurable lead impact
• Strong alignment between marketing and sales workflows
• Clear monthly reporting tied to pipeline and revenue influence