Marketing Manager

Position Purpose:

The Marketing Manager is a

hands-on marketing leader

responsible for both

setting

marketing strategy and executing it

. This role requires an individual who can think strategically, communicate clearly, and

personally deliver marketing work

, while also leveraging external vendors to scale efforts when needed. This is a

doer–leader role

, not a purely oversight position.

Essential Duties And Responsibilities

Strategic Responsibilities

• Develop and maintain a clear marketing strategy aligned to company priorities, growth goals, and customer needs.
• Define messaging, positioning, and go-to-market approaches in partnership with Leadership.
• Identify priority audiences, channels, and campaigns based on business impact.
• Establish goals, metrics, and success criteria for marketing initiatives and campaigns.

Tactical & Execution Responsibilities (Core to the Role)

Create and deliver marketing content including (but not limited to):

• Written communications – internal & external
• Sales and marketing collateral
• Company Presentations
• Support Trade Show planning and execution activities for assigned business units
• Digital and internal content
• Design compelling graphics, illustrations, and visual assets for digital and print materials.
• Own execution of campaigns from concept through delivery
• Draft, edit, and refine messaging to ensure clarity, consistency, and professionalism.
• Manage timelines, workflows, and deliverables to ensure work gets done—not just planned.
• Oversee social media strategy, content creation, and scheduling across platforms.

Communication & Collaboration

• Serve as a strong written and verbal communicator across the organization.
• Translate complex ideas into clear, compelling messages for varied audiences.
• Partner closely with the commercial team and other stakeholders to ensure alignment and usability of marketing outputs.
• Proactively communicate priorities, progress, and outcomes
• Proven intercultural communication experience, ideally in an internationally operating organization.

Vendor Management

• Select, manage, and collaborate with external marketing vendors (agencies, designers, freelancers, etc.)
• Provide clear direction and expectations to vendors.
• Review and refine vendor output to ensure it meets internal standards and strategic intent.
• Maintain ownership and accountability for final deliverables—vendor support does not replace hands-on involvement.
• Work with partners to update, and optimize the company website, ensuring SEO best practices are applied.
• Responsible for following all Vaupell policies and standard operating procedures and safety practices.
• Other duties as assigned.

Job Qualifications/Requirements

• Candidates must be a “US Person” (i.e. US Citizen or Permanent Resident) to ensure Vaupell's compliance with ITAR (International Traffic in Arms Regulations) and EAR (Export Administration Regulations)
• Demonstrated experience in both marketing strategy and hands-on execution.
• Strong content creation and editing skills.
• Prefer graphic design skills with proficiency such as Adobe Illustrator, Photoshop, and/or InDesign.
• Proven ability to manage multiple priorities and deliver work independently.
• Experience working with external vendors while retaining ownership of outcomes.
• Clear, confident communication skills across levels of the organization
• Bachelor’s degree required, preferably in marketing or Business Administration or Communications or Advertising

Environmental Condition

While performing the duties of this job, the employee is frequently exposed to moving mechanical parts. The employee is occasionally exposed to fumes, airborne particles, and vibrations. The noise level in the work environment is usually moderate to occasionally loud. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

Physical Requirements

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job,

with or without reasonable accommodation

.

• Ability to sit for extended periods of time while working at a computer workstation.
• Frequent use of hands and fingers for typing, writing, and handling standard office equipment (keyboard, mouse, phone, documents)
• Ability to communicate effectively through verbal and written means.
• Ability to see, read, and interpret information on screens, printed materials, and presentations.
• Occasional standing, walking, bending, and reaching in an office environment.
• Ability to lift and carry light materials (generally up to 15–20 lbs.), such as marketing materials, files, or presentation equipment.
• Ability to attend meetings and collaborate with internal teams and external vendors, which will include travel up to 20% of the time.

Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions of this position.

Vaupell reserves the right to change, modify or add to the

Essential Duties and Responsibilities of any position at any time.

Vaupell is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, belief and spirituality, gender, age, sexual orientation, gender identity or expression, ethnicity/national origin, pregnancy, genetic information, veteran or disability status.