The Challenge
Uber's B2B AI Solutions division needs someone to architect and scale their marketing automation engine. You'll own the entire martech stack while enabling demand gen, product marketing, and sales ops teams to move faster.
Your Mission
Audit current Marketo and Salesforce setup; document gaps and create 90-day implementation roadmap
Build 3-4 scalable campaign templates (nurture, lead scoring, segmentation) within Marketo
Establish lead source tracking and attribution framework across all B2B channels
Create internal training documentation and run 2 knowledge-sharing sessions with marketing teams
Launch and optimize 5+ automated campaign programs; track lift in conversion rates and pipeline influence
Reduce campaign launch time by 40% through process automation and template reuse
Implement predictive lead scoring model; increase lead quality score accuracy by 25%+
Execute full martech roadmap; evaluate and integrate 1-2 new tools (e.g., analytics, ABM platform)
KPIs You'll Own
Campaign Launch Velocity
Days from brief to live deployment; target sub-10 days by month 6.
Lead Quality Score Accuracy
% of MQL-to-SQL conversion rate vs. predicted score; aim for 85%+ correlation.
Data Integrity Score
% of clean, deduplicated records in Salesforce; target 95%+ hygiene.
Martech ROI
Cost per qualified lead and revenue influenced by automated programs vs. tool spend.
Tools & Stack
Your Team
Your Manager
Head of B2B Marketing Strategy & Operations
Current Team
Cross-functional: demand gen marketers, product marketers, sales operations teams
New role
The Package
Salary
$132K-$147K base
Variable
Bonus program eligible
Equity
May be offered equity award
Remote
On-site, San Francisco, CA
Benefits & Perks
Company Intelligence
Uber is a global mobility and logistics platform. This role supports Uber's B2B AI Solutions division, which is scaling enterprise offerings. You'll work in a fast-moving, data-driven organization.
Culture
Diverse, lean, high-performance; values self-starters and systems thinkers.
Is This Role For You?
- You've spent 4+ years building and scaling marketing automation-not just using it, but architecting it
- You're fluent in Marketo and Salesforce; you can write VLOOKUPS and build pivot tables without Googling
- You thrive on connecting dots: data, processes, tools, and people; you ask the questions others miss
- You want to own a martech roadmap and see your work directly impact lead quality and revenue
- You're comfortable in ambiguity and can move fast in a lean, high-performance environment
- You prefer hands-off oversight; this role requires deep technical execution and vendor management
- Marketing automation feels like a necessary evil, not a strategic advantage
- You need a fully remote setup; this is 100% on-site in San Francisco
Interview Process
Initial Screen
Phone screen with recruiter; 30 min, focused on background and martech experience.
Technical Assessment
Live Salesforce/Marketo walkthrough or case study; 60 min with ops manager.
Cross-Functional Panel
Conversation with demand gen, product marketing, and sales ops leads; 45 min each.
Final Interview
Meet the Head of B2B Marketing Strategy & Operations; discussion on vision and roadmap.
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Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.