The Challenge
Trade is the largest marketplace connecting specialty coffee lovers to 500+ freshly roasted coffees from independent roasters. You'll own the full paid media funnel across Meta, Google, and YouTube-driving efficient customer acquisition at scale while the company redefines the specialty coffee category.
Your Mission
Audit and optimize all active paid campaigns across Meta, Google, YouTube for efficiency gaps; establish baseline ROAS and CAC metrics
Build and launch structured A/B testing roadmap covering audience segmentation, creative variations, and bid strategies
Partner with creative team to develop and test 8-10 high-performing ad assets across platforms
Map emerging AI search behavior (ChatGPT, Perplexity, Gemini) and pilot visibility/optimization strategy
Scale top-performing campaigns by 30%+ while maintaining or improving ROAS targets
Reduce CAC by 15-20% through systematic testing and audience optimization
Develop and execute SEO strategy covering keyword research, content optimization, and technical audits
Establish monthly growth insights report identifying 3-5 actionable levers for next quarter
KPIs You'll Own
CAC (Customer Acquisition Cost)
Track cost-per-customer across all paid channels; target reduction through testing and optimization.
ROAS (Return on Ad Spend)
Measure revenue generated per dollar spent on paid media; primary efficiency metric across platforms.
CTR (Click-Through Rate)
Monitor and improve ad engagement; key lever for reducing CPC and improving overall efficiency.
Media Efficiency Ratio
Overall blended efficiency; track month-over-month improvement as testing compounds.
Tools & Stack
Your Team
Your Manager
Director of Growth
Current Team
Cross-functional partnerships with creative, brand, and internal marketing teams; external agency and contractor collaboration
Not specified-assume backfill or new role given scope
The Package
Salary
$85K-$120K
Remote
On-site, NYC Metropolitan Area
Benefits & Perks
Company Intelligence
Trade is America's largest specialty coffee marketplace, connecting 500+ freshly roasted coffees from 55+ independent roasters to hundreds of thousands of customers. The platform combines deep coffee expertise with smart personalization, helping both customers discover their next favorite coffee and enabling small roasters to scale.
Customers
Hundreds of thousands of specialty coffee enthusiasts
Culture
Fast-paced, high-ownership, data-driven startup building a category-defining destination
Is This Role For You?
- You've scaled paid media across Meta + Google for consumer brands; you have startup or subscription experience (bonus)
- You're obsessed with testing-you proactively run A/B tests and translate data into clear narratives for stakeholders
- You're operationally disciplined: you own campaign pacing, budgeting, audience strategy, and troubleshoot performance gaps daily
- You're naturally curious about emerging platforms (AI search, new ad channels) and want to stay ahead of algorithmic shifts
- You thrive in high-ownership roles where you drive results independently but collaborate cross-functionally
- You prefer strategy-only roles; this is hands-on execution with daily campaign management
- You've never managed paid media at scale or lack 3+ years in growth/performance marketing
- You're not comfortable with ambiguity around emerging channels; you need prescriptive playbooks before testing
- You can't commit to on-site work in NYC; this is full-time, in-office
Interview Process
Initial Screening
Recruiter call to validate experience and on-site commitment
Growth Case Study
Walk through a paid campaign you optimized: audience strategy, testing approach, results
Cross-functional Panel
Meet with Director of Growth, marketing, and potentially creative team; discuss collaboration style
Offer & Close
Final offer discussion and onboarding details
Ready when you are
Interested in this role?
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About Growth Marketing roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.