The Challenge
Sweep is building the agentic layer for enterprise systems-think AI-powered change management at scale. You'll own growth end-to-end, from campaign strategy to pipeline impact, with direct visibility to leadership and a clear path to Head of Marketing.
Your Mission
Audit and map current funnel performance; establish baseline metrics across channels (CAC, conversion rates, pipeline velocity)
Launch 2-3 integrated campaigns (product launch, partner co-marketing, or demand gen play) that drive qualified pipeline
Build and execute first customer advocacy program (case studies, testimonials, reference management)
Establish repeatable webinar process and run first 2-3 webinars with target registration and attendance benchmarks
Scale top 2-3 performing channels and tactics; grow qualified pipeline by 40%+ MoM
Launch and optimize nurture sequences in HubSpot; achieve 3+ point lift in conversion rates through segmentation and testing
Build scalable partner marketing program; execute 2+ co-marketing campaigns generating 20%+ of total pipeline
Implement AI-driven content workflows (blog, collateral, email copy); reduce content production time by 30%+ while maintaining quality
KPIs You'll Own
Pipeline Generated
Total qualified pipeline ($) attributed to marketing campaigns and programs, tracked in Salesforce.
Cost Per Acquisition (CAC)
Total marketing spend divided by new customers acquired; optimize across channels.
Campaign Conversion Rate
Percentage of prospects who move from awareness to meeting/MQL stage per campaign or channel.
Email Engagement & Conversion
Open rates, click rates, and conversion to meeting for nurture sequences; test and optimize cadence and messaging.
Webinar ROI
Pipeline generated per webinar divided by total cost (promotion, speaker, production); measure registration-to-attendance to meeting conversion.
Sales Alignment Score
Quarterly feedback from Sales/BDR teams on lead quality, messaging relevance, and campaign usefulness.
Tools & Stack
Your Team
Your Manager
Likely Head of Marketing or VP of Growth (not specified in description)
Current Team
Team size not provided; likely 1-2 marketing support roles or shared resources
New role or growth expansion
The Package
Salary
$130K-$160K
Remote
On-site, NYC Metropolitan Area
Benefits & Perks
Company Intelligence
Sweep is building the agentic layer for enterprise systems-AI-powered agents that help teams plan, change, and govern systems with speed and confidence. They're focused on the Salesforce ecosystem and enterprise software governance.
Culture
High-ownership, fast-execution, embrace ambiguity and shifting priorities
Is This Role For You?
- You've run full-funnel campaigns in B2B SaaS and own the metrics from idea to pipeline
- You're comfortable with HubSpot and Salesforce and can read/interpret your own dashboards
- You thrive writing and storytelling-campaigns, emails, webinar content, case studies
- You want end-to-end ownership with leadership visibility and a clear CMO track
- You're scrappy, test constantly, and aren't afraid to try unconventional tactics (partnerships, communities, activations)
- You're a specialist (email-only, content-only, ads-only)-this role requires full-funnel thinking and execution
- You need a big team or fully resourced marketing org to execute; this is hands-on, solo execution at times
- You prefer remote work; this is on-site NYC and non-negotiable
Interview Process
Initial screening
Phone or video call with hiring manager to assess growth experience, tools proficiency, and cultural fit
Case study or past work review
Walk through a campaign you've run end-to-end; discuss strategy, execution, results, and what you'd do differently
Panel or team interview
Meet with Head of Marketing and/or Sales leadership to discuss alignment, communication, and execution style
Final conversation
CEO or founder conversation about vision, growth strategy, and your role in scaling Sweep
Ready when you are
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.