Digital Marketing Manager

Digital Marketing Manager

Storm Creek • Eagan, MN • On-Site • Full-Time • $75,000–$85,000

ABOUT STORM CREEK

Storm Creek is a women-owned, B Corp-certified apparel company on a mission to prove that building a high-growth business and making a genuine positive impact aren’t mutually exclusive. We donate 5%+ of profits to causes we believe in, design products with sustainability at the forefront, and foster a culture where people do their best work because it actually matters.

If you’re a marketer who wants to grow something real — and see your work connect directly to revenue, community, and mission — this is the role for you.

THE ROLE

We’re looking for a Digital Marketing Manager to own and evolve Storm Creek’s digital marketing engine. You’ll report to our Marketing Manager and be part of a four-person marketing team — no direct reports, just a collaborative group focused on doing great work together. Your focus will be driving traffic, generating leads, improving conversion, and deepening customer relationships across our digital channels.

This is a hands-on role — you’ll be a strategist and an executor. In your first year, success looks like: a healthier email/SMS program with measurable lift in engagement and revenue, improved paid media efficiency, and cleaner reporting that the whole team can act on.

WORK ARRANGEMENT

This is a fully on-site role based out of our Eagan, MN office. We believe in the energy and collaboration that comes from being together in person, and you’ll be working alongside the full marketing team day-to-day.

WHAT YOU’LL OWN

Email & Lifecycle Marketing

•      Manage email and SMS campaigns using Klaviyo, including automated flows (welcome, abandoned cart, post-purchase, winback)

•      Build audience segmentation strategies to deliver personalized, relevant content

•      Drive measurable improvements in open rates, click rates, and email-attributed revenue

Paid Media

•      Own paid acquisition strategy across Meta, Google, and similar platforms

•      Plan campaigns aligned to product launches and seasonal priorities

•      Manage budgets, optimize toward efficiency, and report on performance clearly

Website & Conversion Optimization

•      Optimize conversion across Storm Creek’s digital properties and Shopify storefront

•      Build and manage landing pages for campaigns and product launches

•      Run ongoing CRO tests and translate findings into improvements

Analytics & Reporting

•      Build and maintain dashboards in GA4, Shopify Analytics, Klaviyo, and Looker Studio

•      Monitor key metrics: conversion rates, customer acquisition costs, lead volume, LTV

•      Translate data into clear, actionable recommendations for the team

Lead Generation

•      Develop lead capture strategies and nurture workflows that convert interest into pipeline

•      Partner with sales to improve lead quality and handoff

WHAT WE’RE LOOKING FOR

Experience:

4–7 years in eCommerce, DTC, or lifecycle/growth marketing

Email:

Strong hands-on expertise with Klaviyo or a comparable platform

Paid Media:

Proven experience managing Meta and Google Ads campaigns end-to-end

eCommerce:

Hands-on Shopify experience and a comfort with website management

Analytics:

Proficiency with GA4, Shopify Analytics, and Looker Studio

Approach:

Self-directed, organized, and accountable to results — you don’t need to be managed closely

Bonus:

Experience in apparel, consumer goods, or mission-driven brands

We’re not looking for someone who’s been in every tool or has a perfect resume. We’re looking for someone who is curious, takes ownership, and genuinely cares about the work.

COMPENSATION & BENEFITS

Salary:

$75,000–$85,000 annually, commensurate with experience

Health:

Medical, dental, and vision coverage

Financial:

401(k) and life & disability insurance

Time Off:

15 days vacation/ESST + 8 company holidays + 1 floating holiday

Community:

8 paid volunteer hours annually

Mission:

Work for a B Corp that donates 5%+ of profits and genuinely lives its values

We’re an equal opportunity employer committed to building a diverse, inclusive team.

Storm Creek is proud to be a women-owned, B Corp-certified employer.