Vice President of Marketing (QSR Exp Required)

Job Summary We are seeking a dynamic and visionary Vice President of Marketing to lead our organization’s marketing strategy and drive brand growth across multiple channels in QSR industry. (Candidates MUST HAVE QSR INDUSTRY EXPERIENCE). In this pivotal role, you will craft innovative marketing initiatives, oversee digital and traditional campaigns, and foster a data-driven approach to achieve measurable results. Your leadership will inspire teams, elevate our market presence, and ensure our messaging resonates powerfully with diverse audiences. This is an exciting opportunity for a strategic thinker passionate about transforming marketing landscapes and delivering impactful business outcomes.

Key Responsibilities

• Brand Growth & Strategy: Develop and implement cohesive marketing plans to increase market share, brand awareness, and revenue, particularly for multi-unit franchise locations.
• Performance Marketing: Execute digital strategies (SEO/SEM, social media, local listing management) to increase high-intent traffic.
• Franchise Support & Growth: Execute campaigns for lead sourcing to attract new franchisees and create marketing playbooks for local franchisee success.
• Marketing Operations: Manage the marketing budget, media relationships, and analyze market trends and KPIs to calculate ROI.
• Marketing Team Leadership: Lead, mentor, and hire marketing professionals. Betts Recruiting +4

Required Qualifications & Skills

• Experience: 10+ years in marketing, with 5+ years in a franchise environment (QSR or fast-casual preferred).
• Proven Track Record: Experience scaling brands (e.g., 50 to 200+ units).
• Analytical Skills: Strong ability to track KPIs and use data to deploy recovery plans.
• Leadership: Strong leadership and communication skills, with experience presenting to boards or executive leadership.
• Technical Knowledge: Proficiency with CRM software, digital marketing tools

Non-Negotiables

• Franchise EQ: Ability to influence independent business owners (franchisees).
• "Coach/Player" Mindset: Willingness to alternate between strategic planning and hands-on tactical implementation. JazzHR

Common Performance Metrics

• Increased ROI on advertising spend.
• Growth in new restaurant openings (NRO).
• Improved Customer Net Promoter Score (NPS).
• Same-Store Sales (SSS) growth.

Experience

• Proven experience in senior marketing roles with a strong background in digital marketing, performance marketing, and multichannel strategies.
• Extensive knowledge of SEO best practices, social media platforms, advertising sales techniques, and analytics tools such as Google Analytics.
• Proficiency in Adobe Creative Suite for content creation alongside technical skills in WordPress, HTML coding, and email marketing platforms.
• Demonstrated success managing large-scale campaigns across e-commerce environments or B2B sectors with measurable results.
• Strong leadership skills with experience guiding cross-functional teams in fast-paced environments while fostering collaboration and innovation.
• Familiarity with budgeting processes, research methodologies, copywriting standards, and product management principles related to marketing initiatives. Join us as we push the boundaries of innovative marketing! Bring your expertise in digital strategy, creative storytelling, data analysis, and team leadership to shape our brand’s future while driving impactful growth across all channels!

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discount
• Health insurance
• Life insurance
• Paid time off
• Tuition reimbursement
• Vision insurance

Experience:

• QSR: 7 years (Required)
• Digital marketing: 10 years (Required)

Ability to Relocate:

• Smyrna, GA 30082: Relocate before starting work (Required)

Willingness to travel:

• 25% (Preferred)

Work Location: In person