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SJAC Food Groups d/b/a Zaxby's

QSR operator building Zaxby's into a regional powerhouse across the Southeast.

CorporateUSAPrivate equity-backedMulti-unit operatorSoutheast footprintFranchise growth

Famous for

What SJAC Food Groups d/b/a Zaxby's is known for

  • Operating Zaxby's locations across multiple states with consistent unit economics.
  • Leadership under Sterling Coleman, who built the business from entrepreneurial roots.
  • Building a regional QSR brand with chicken-focused menu and drive-thru model.

For growth marketers

What it's like to work at SJAC Food Groups d/b/a Zaxby's

Mid-market QSR operator focused on unit growth and operational excellence. The growth challenge here is less marketing automation and more site selection, franchisee recruitment, and same-store sales optimization. If you want to apply growth thinking to real estate, supply chain, and franchise economics rather than digital channels, this is the seat.

About

In their own words

About Us - SJAC Food Groups | SJAC Food Groups Who are we? Let us tell you! President & CEO Sterling Coleman comes from humble beginnings; growing up as one of 4 boys in a single parent home, times were not always easy and the odds were definitely against him. Coleman had eyed the restaurant.

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