Director of Marketing & Growth Initiatives

About Sichenzia Ross Ference Carmel LLP

Sichenzia Ross Ference Carmel LLP (“SRFC”) is a nationally recognized law firm of approximately 70 attorneys with corporate, securities, litigation, trusts & estates, and tax practices, serving clients from all over the world.

SRFC is one of the most active law firms in the United States in securities transactions, ranked as the number 1 most active issuer counsel in the United States in the PIPE and private placement markets in PlacementTracker’s league table rankings for 2024 and 2025, and was recently recognized in the 2026 Chambers USA New York Spotlight Guide for its work in securities transactions and securities litigation.

The Opportunity

SRFC is seeking a

Director of Marketing & Growth Initiatives

to lead the firm’s marketing efforts, elevate brand visibility, and identify and pursue strategic practice group acquisitions and lateral hiring prospects.

This is a hands-on role for a strategic marketing, business development and/or recruiting professional who is equally comfortable developing strategic plans and executing day-to-day priorities.

Key Responsibilities

Strategic Acquisitions, Lateral Recruitment and Business Development

• Work with firm and department leadership to identify and recruit key lateral partner prospects and practice group acquisition opportunities.
• Work with firm and department leadership to create business development plans and pipeline initiatives.
• Analyze and keep current on legal market trends, peer firm practices, and compensation data, to bolster the firm’s competitive position.
• Assist in developing and refining candidate pipelines through market intelligence, competitor monitoring, and proactive outreach.
• Manage due diligence for practice group acquisitions and lateral candidates.
• Manage relationships with outside legal recruiters and collaborate with them on select hiring needs when necessary.

Marketing Strategy & Brand Leadership

• Develop and manage firm marketing assets, including firm news, insights, and practice highlights (deal announcements, client alerts, website, SEO, social media content).
• Drive proactive PR, media opportunities and legal industry ranking submissions.
• Coordinate firm announcements, speaking engagements, sponsorships, and conference participation.
• Manage marketing budget and outside vendors (design, PR, web, CRM).

Qualifications

Required Qualifications

• Bachelors degree required.
• At least 3 years of marketing, strategic business development and/or recruiting experience in the professional services industry (preferably experience working in a law firm business development and/or recruiting capacity).
• Demonstrated understanding of the legal industry, including the nuances of law firm practice areas, partner structures, and market dynamics.
• Ability to utilize business intelligence and market data to analyze peer firm competitive dynamics and identify and execute on strategic practice group acquisitions and expansion opportunities.
• Strong writing and editing skills (ready-to-publish and brand-consistent).
• Demonstrated ability to influence senior stakeholders and work confidently with attorneys.
• Project management excellence: prioritization, timeliness, and cross-functional coordination.
• Ability to handle confidential/sensitive information with appropriate discretion.

Preferred Qualifications

• Experience supporting business development initiatives for securities/corporate and/or litigation practice groups in a law firm setting.
• Experience managing legal industry rankings submissions and PR.
• CRM proficiency and comfort with analytics/reporting.