Influencer Marketing Manager, Shopbop

Description

You'll be the driving force behind Shopbop's unmanaged influencer and affiliate styling program, a fast-growing channel. You'll develop scalable strategies to recruit, engage, and grow a diverse network of creators, while identifying top performers to elevate into Shopbop's managed influencer tier.

This role sits at the intersection of data, creativity, and relationship-building. You'll work cross-functionally with teams to ensure our affiliate creators have the tools, insights, and inspiration they need to drive results.

Key job responsibilities

• Own the strategy and day-to-day management and communication of Shopbop's unmanaged influencer and affiliate styling program, including commission-based incentive structures
• Develop and execute scalable engagement programs including a newsletter program reaching 2,000+ influencers, product seeding, and content briefing
• Analyze creator performance data to identify top performers and build a pipeline for promotion into the managed influencer program based on performance benchmarks (e.g., monthly OPS and new customer acquisition thresholds)
• Leverage forward-looking business insights — including inventory availability and trend data — to help creators proactively plan and publish content
• Track and report on key program KPIs including demand OPS, new customer count, commission fees, and return rates
• Collaborate with affiliate stylist platforms to identify growth opportunities, develop incentive programs and optimize program performance

Basic Qualifications

• 4+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building and optimizing multiple, simultaneous marketing campaigns
• Experience managing or working within cross-functional marketing and creative teams
• Experience delivering paid media campaigns spanning TV, print ads and digital/social channels
• Experience across affiliate marketing, PPC, SEM and social media advertising

Preferred Qualifications

• Experience in multi-territory campaign management
• Experience in digital marketing and content production timelines and process
• Usage of generative AI tools to enhance workflow efficiency, with a willingness to learn effective prompting and evaluation practices
• Ability to recognize opportunities where generative AI could enhance products, workflows, or customer experiences

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.

USA, NY, New York - 86,700.00 - 151,700.00 USD annually

Company

- Bop LLC

Job ID: A10384536