The Challenge
ShopBack is Asia-Pacific's fastest-growing shopping rewards platform ($5.5B annual GMV, 60M+ shoppers) and just landed in North America. You'll own integrated marketing campaigns that drive engagement across their new US market-with the autonomy to experiment, innovate, and scale.
Your Mission
Launch 3-4 high-impact onsite campaigns and establish baseline performance metrics across key user segments
Map the current customer journey and identify 2-3 quick-win optimization opportunities for conversion lift
Build strong working relationships with regional and global marketing teams; document campaign playbooks
Implement AI-powered workflow improvements in campaign planning and performance analysis
Drive 20%+ lift in onsite engagement through data-driven experimentation and A/B testing across campaigns
Scale top-performing campaigns to new user cohorts and markets; establish repeatable growth playbooks
Lead cross-functional collaboration on payment solution (ShopBack Pay) marketing integration
Own quarterly market research insights; identify and test 3+ new growth hacking opportunities
KPIs You'll Own
Campaign Engagement Rate
Click-through and conversion performance on onsite campaigns, targeting month-over-month improvement.
User Retention by Campaign
30-day and 90-day retention rates for users exposed to marketing campaigns vs. control groups.
Cashback Redemption Rate
Percentage of users activating rewards post-campaign to measure real business impact.
Time-to-Launch
Campaign execution velocity from concept to live; measure operational efficiency gains.
A/B Test Learning Velocity
Number of validated experiments per quarter and learnings applied to production campaigns.
Tools & Stack
Your Team
Your Manager
Not specified; likely Regional Marketing Director or VP Growth
Current Team
Regional marketing team across North America; global ShopBack marketing org (13 markets)
New role-building out North America marketing function
The Package
Salary
$110K-$140K base
Remote
On-site in Austin, Texas. Relocation support provided.
Benefits & Perks
Company Intelligence
ShopBack Group is Asia-Pacific's leading shopping, rewards, and payments platform (13 markets, 60M+ shoppers, $5.5B annual GMV). Founded in 2014, they've paid out $800M+ in cashback and power 20,000+ merchant partnerships. Now expanding into North America in 2025.
Founded
2014
Customers
60M+ shoppers, 20,000+ online and in-store merchants
Culture
Grit, Hunger, Speed, Impact-hands-on, bias for action, results-driven
Is This Role For You?
- You have 5-7 years of hands-on eCommerce or mobile app marketing experience and understand user journeys inside-out
- You're equally comfortable with creative campaign ideation and SQL queries-data drives every decision you make
- You thrive in chaos, wear multiple hats, and have shipped growth campaigns that moved the needle (not vanity metrics)
- You're excited about payments, rewards, and retail tech; you actually use shopping apps and find deals
- You need heavy process, lots of meetings, or approval chains-this is a scrappy, move-fast culture
- You're a 'big brand' marketer focused only on awareness-this role is 100% performance and engagement-driven
- You're not comfortable getting hands-on with data, tools, and experimentation; you need a full team of specialists
Interview Process
Recruiter screen
Background check on eCommerce marketing experience, relocation willingness, AI tool familiarity
Marketing Manager interview
Deep dive on past campaigns, metrics achieved, approach to experimentation, and cross-functional collaboration
Case study / test
Design a 3-month marketing campaign strategy for a specific user segment (likely take-home or live)
Leadership round
Conversation with Regional Marketing Director or VP on vision, growth strategy, and fit with team
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About Growth Marketing roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.