The Challenge
Scale global e-commerce for two cult fitness brands (GASP, Better Bodies) with massive untapped potential in the bodybuilding community. You'll report directly to the CEO and own P&L for a rapidly expanding DTC business across multiple markets.
Your Mission
Audit current e-commerce stack, identify quick wins in conversion rate optimization (target: 5-10% uplift)
Map and optimize paid acquisition channels by cohort-establish baseline CAC, ROAS, and MER across platforms
Build comprehensive growth dashboard with real-time revenue, conversion, AOV, and cohort retention metrics
Develop 90-day paid media roadmap focused on highest-ROI channels (likely TikTok/YouTube for fitness demo)
Execute full-funnel CRO program across UX, mobile experience, PDPs, and checkout-target 15%+ conversion improvement
Scale profitable paid acquisition channels; grow online revenue by 25-40% YoY while maintaining ROAS >3.5:1
Build and optimize lifecycle marketing engine-establish email segmentation, SMS campaigns, and retention programs to lift LTV by 20%+
Establish quarterly growth planning cadence with CEO; present data-driven roadmap with clear attribution and unit economics
KPIs You'll Own
Online Revenue & YoY Growth %
Total DTC e-commerce revenue from both brands; track growth velocity against targets
CAC (Customer Acquisition Cost) & ROAS
Cost to acquire paying customer across channels; return on ad spend for paid media
Conversion Rate & AOV
Site conversion percentage and average order value; primary levers for revenue scaling
Customer LTV & Retention Rate
Lifetime value and repeat purchase rate; measure CRM/lifecycle marketing effectiveness
MER (Marketing Efficiency Ratio)
Marketing spend to revenue generated; efficiency metric across all growth channels
Tools & Stack
Your Team
Your Manager
CEO
Current Team
Not specified-likely small growth team (3-5 people); you'll lead and expand
Backfill or new growth leadership role
The Package
Salary
$120K-$160K base
Remote
On-site, Allen, TX headquarters
Benefits & Perks
Company Intelligence
SF Group operates GASP and Better Bodies, two globally leading D2C brands in bodybuilding and fitness. Mission: making the world better through fitness and building social belonging in the fitness community. Profitable, community-driven, and scaling globally.
Customers
Bodybuilding and fitness enthusiasts globally
Culture
Community-focused, mission-driven, results-oriented
Is This Role For You?
- You've scaled D2C or e-commerce revenue at a manager+ level and obsess over unit economics
- You're comfortable with on-site work and want to build a real growth function with executive visibility
- You think in funnels, cohorts, and LTV-and can translate data insights into winning strategies
- You thrive owning end-to-end growth (paid media, CRO, CRM, retention) rather than a single channel
- You have hands-on experience running GA4, performance marketing platforms, and lifecycle marketing tools
- You need remote flexibility or flexibility on location-this role is on-site in Allen, TX
- You prefer to specialize in one channel (e.g., only paid ads) instead of owning full funnel growth
- You're uncomfortable with direct CEO oversight or high-visibility, fast-paced execution
Interview Process
Application & Review
Submit via Better Bodies career page; highlight e-commerce scaling wins and metrics you've owned
Phone Screen
Likely with CEO or head of growth; discuss your growth philosophy, past campaigns, and how you'd approach GASP/Better Bodies
Case Study or Strategy Session
Audit the current e-commerce operation (metrics, positioning, channels); present recommendations on Day 1 priorities
Final Round with CEO
Deep dive on vision, OKRs, and fit for a hands-on, high-ownership leadership role
Ready when you are
Interested in this role?
Apply now and hear back within days, not weeks.
Get alerts for growth marketing jobs
Weekly email. Unsubscribe in one click.
Keep exploring
Related searches
More like this
More roles like this
Growth Associate
Listenlabs • New York, NY
Gestionnaire de projets marketing sénior
Lightspeedhq • Montreal
GTM Partnerships Manager, AU, SME & Growth
Airwallex • AU - Sydney
Community Growth Manager, Campus
Lovable • San Francisco
Context
About Growth Marketing roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.