The Challenge
Delight.ai just pivoted from a $1B+ CPaaS platform to an AI-first CX agent. You'll own organic growth from zero—building the content and SEO engine that makes them discoverable in search, Perplexity, and ChatGPT, and turns that into pipeline.
Your Mission
Map competitive and keyword landscape for AI agent + CX buyer research; identify top 20 content pillars and priority topics
Launch SEO/AEO strategy framework: audit site architecture, implement structured data, and spec technical requirements for LLM crawlability
Ship first 5-8 high-velocity content pieces (blog, gated, web) optimized for both search engines and AI search engines
Build attribution model that ties organic traffic → qualified leads → pipeline contribution; establish baseline metrics
Drive organic-sourced pipeline to 20%+ of total pipeline; achieve top 3 ranking for 10+ core keywords
Scale content production to 2+ pieces/week across formats (long-form, gated, email, web updates); develop AI-augmented workflows that reduce production time by 40%
Implement AEO optimization for ChatGPT, Perplexity, and Brave; track mentions and citations; build feedback loop into content strategy
Partner with web team to complete technical SEO roadmap; achieve crawlability score >90 for both search engines and LLMs
KPIs You'll Own
Organic-Sourced Pipeline Value
Revenue attributed to organic traffic; track from first touch through close.
Organic Traffic Growth (YoY)
Session volume from search engines and AI search engines; benchmark against category growth.
Keyword Rankings (Top 3, Top 10, Top 30)
Track position changes for core buyer keywords; prioritize high-intent commercial terms.
Content Performance Score
Blended metric: engagement (time-on-page, scroll depth), conversions (CTA clicks, gated downloads), organic traffic per piece.
AEO Citation Rate
Mentions in AI search results (Perplexity, ChatGPT, etc.) and attribution back to source; measure discoverability outside Google.
Attribution Accuracy
% of organic pipeline with clear attribution path from content to lead; refine model monthly.
Tools & Stack
Your Team
Your Manager
Head of Product Marketing
Current Team
Lean marketing team (size not specified); you'll partner with web team on technical implementation
New role or small team expansion
The Package
Salary
$120K-$150K base
Remote
On-site (San Mateo, CA)
Benefits & Perks
Company Intelligence
Delight.ai (formerly Sendbird) spent a decade building the #1 conversation infrastructure platform (7B messages/month, 4,000+ customers like DoorDash and Match Group). In late 2024, they pivoted to AI-first: an AI agent for enterprise CX that remembers context across channels and builds customer memory over time.
Customers
DoorDash, Match Group, Noom, Yahoo Sports, Rakuten, 4,000+ total
Culture
Mission-driven reinvention; fast-moving AI-first strategy; high output, hands-on execution.
Is This Role For You?
- You've shipped SEO/AEO strategies and can connect organic efforts to pipeline and revenue (not just vanity metrics)
- You write fast, edit ruthlessly, and have strong opinions on which AI tools beat others—and use them daily to move faster
- You think strategically about discoverability across Google, Perplexity, ChatGPT, and other AI search surfaces; not just organic Google traffic
- You're comfortable with high velocity and ambiguity; you'll own the entire organic engine from strategy through execution, measurement, and iteration
- You're looking for a primarily strategic/planning role; this is 60% hands-on execution (writing, editing, optimizing) and 40% strategy
- You lack experience tying content/organic efforts to pipeline and revenue; traditional 'content for content's sake' mindset
- You require full remote or hybrid flexibility; this is on-site in San Mateo
Interview Process
Screening call
30 min with recruiter on background, organic growth philosophy, and pipeline-focused mindset
Product & market deep dive
45 min with Head of Product Marketing; discuss competitive landscape, content strategy, and how you'd tackle their AEO/SEO roadmap
Writing/execution test
Take-home: outline and draft one SEO-optimized blog post or gated asset on an AI CX topic; measured on clarity, keyword strategy, and speed
Founder conversation
30-45 min with leadership; discuss vision, reinvention story, and why organic growth matters for their next chapter
Interested in this role?
Apply now and hear back within days, not weeks.
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