Digital Marketing Manager

Self Storage Plus is more than a storage company — we are a team dedicated to creating Room to Pursue Life for our customers, communities, and employees. We are a regionally dominant self-storage management company that has grown rapidly since 2018, quadrupling to nearly 100 properties and earning recognition as one of the top 10 largest self-storage management companies in the U.S.

Operating across the Mid-Atlantic and Southeast, and ranked the 11th largest operator by Inside Self Storage, we are a fast-growing, customer-focused organization where people come first.

As an employer, our value proposition is simple: we invest in you so you can invest in others. When you join Self Storage Plus, you become part of a culture of service excellence, teamwork, and growth. Here, you’ll find:

• A company with the scale and stability to support long-term career growth
• A people-first culture that values collaboration, accountability, and excellence
• The opportunity to be part of a trusted, top-10 brand making a difference in the lives of customers and communities

Self Storage Plus is hiring a Digital Marketing Manager to own the performance side of our digital marketing operation. This role reports directly to the VP of Revenue Management, eCommerce, and Customer Acquisition and sits at the intersection of paid media, analytics, and agency management.

You will be the day-to-day owner of how our digital marketing performs — responsible for what gets measured, how it gets tracked, and whether the numbers are telling the right story. You will also serve as the primary point of contact with our external ad agency, which means you need to be fluent enough in paid media to hold them accountable and confident enough to push back when results or recommendations do not add up.

This is both a strategic and an executional role. You will contribute to how we think about channel mix, attribution, and campaign strategy while also being hands-on with tagging, tracking, reporting infrastructure, and ad engine performance. If you are the type who can sit in a strategy conversation in the morning and spend the afternoon auditing a Google Tag Manager container, this role is a fit.

WHAT YOU'LL DO

Agency Management

• Serve as the primary day-to-day point of contact for our external ad agency across all paid digital channels.
• Review agency deliverables including media plans, campaign recommendations, performance reports, and creative briefs — and provide clear, informed feedback.
• Hold the agency accountable to performance targets, timelines, and the terms of the engagement.
• Escalate issues and opportunities to the VP with context and a recommended path forward.
• Manage the weekly and monthly agency rhythm: standing calls, reporting reviews, and quarterly business reviews.

Ad Engine Performance

• Monitor and analyze performance across paid search, paid social, display, and any other active digital channels on an ongoing basis.
• Identify performance issues — underperforming campaigns, wasted spend, poor Quality Scores, bid inefficiencies — and work with the agency or directly in-platform to address them.
• Understand how ad engine algorithms work (Google Ads, Meta, etc.) and how our campaign structure, bidding strategies, and creative choices affect performance.
• Stay current on platform changes, new ad formats, and algorithm updates that could affect our campaigns.

Tracking, Tagging & Attribution

• Own the integrity of our digital tracking infrastructure — ensuring tags fire correctly, conversion events are properly configured, and data flows cleanly from the website through to our reporting systems.
• Manage and audit our Google Tag Manager setup, including tags for paid platforms, analytics, and any third-party tools.
• Partner with web and technology teams to implement or troubleshoot tracking on the website and landing pages.
• Maintain a clear understanding of our attribution model and its limitations — and flag where attribution gaps may be distorting performance views.
• Ensure UTM parameters, tracking URLs, and campaign naming conventions are applied consistently across all channels and vendors.

Reporting & Analytics

• Build, maintain, and continuously improve dashboards and reports that give leadership a clear view of digital marketing performance.
• Produce regular performance reporting covering KPIs including cost per lead, cost per move-in, conversion rates, impression share, ROAS, and channel-level spend pacing.
• Go beyond reporting the numbers — diagnose trends, surface anomalies, and come to reporting conversations with a point of view on what is driving performance and what should change.
• Support budget tracking and pacing across channels, flagging variances and recommending reallocation when appropriate.

Cross-Functional Collaboration

• Partner with the Revenue Management and eCommerce teams to align digital marketing activity with pricing strategy, promotional calendars, and occupancy goals.
• Work with the web team on landing page performance, conversion rate optimization, and the connection between paid traffic and on-site experience.
• Provide store-level and market-level digital performance insights to operations and revenue management stakeholders as needed.

WHAT YOU BRING

Required

• 4–6 years of experience in digital marketing with a clear focus on performance — paid search, paid social, analytics, or a combination.
• Hands-on experience managing or closely overseeing paid campaigns in Google Ads and Meta Ads Manager. You do not need to be a full-time buyer, but you need to know how these platforms work at a functional level.
• Working knowledge of Google Tag Manager, including creating and troubleshooting tags, triggers, and variables.
• Solid understanding of conversion tracking, UTM parameters, and digital attribution — and where each breaks down.
• Experience with Google Analytics (GA4) and at least one BI or reporting tool (Looker Studio, Tableau, Power BI, or similar).
• Experience working with or managing an external agency or vendor — comfortable running structured reviews and holding partners accountable.
• Strong analytical skills and the ability to turn data into a clear narrative for both technical and non-technical audiences.

Preferred

• Experience in self storage, real estate, or a multi-location service business where digital marketing directly drives location-level revenue.
• Familiarity with call tracking platforms (CallRail, Invoca, or similar).
• Experience with local search advertising, including Google Local Services Ads or location-based campaign targeting.
• Background working in a lean team where you are expected to own problems end-to-end rather than hand them off.