The Challenge
Rithum powers $50B in GMV across 40,000+ companies. You'll own North America's entire field events portfolio-from intimate executive dinners to multi-city roadshows-driving pipeline, brand visibility, and customer engagement at scale.
Your Mission
Map and audit existing North America event calendar; identify gaps and consolidate vendor relationships for Q2-Q3 pipeline events
Launch first owned field event (regional roadshow or executive dinner series) with documented attendance, lead capture, and pipeline metrics
Establish event measurement framework tracking attendance, leads generated, opportunities created, and ROI per event
Build cross-functional stakeholder map (sales, marketing, product, success); secure budget ownership and approval process clarity
Execute 4-6 major field events (trade shows, conferences, roadshows) generating 200+ qualified leads and $2M+ pipeline influence
Develop and deploy region-specific marketing strategies pre/post-event; measure lift in regional demand, account engagement, and win rates
Optimize event operations: reduce per-attendee cost by 15%, improve post-event nurture conversion by 25%, publish quarterly insights reports
Scale successful event formats; build playbook for roadshows, executive dinners, and trade show presence with repeatable processes and templates
KPIs You'll Own
Attendee Quality & Conversion
Track registration, attendance, and post-event lead quality (MQL/SQL ratio) for each event; target 40%+ attendee-to-lead conversion.
Pipeline Generated
Measure opportunities created per event and total pipeline value attributed; aim for 3:1 pipeline-to-spend ratio.
Cost Per Lead & ROI
Calculate total event spend divided by qualified leads; target sub-$500 cost per lead with 2+ year deal cycle view.
Engagement & Sentiment
Post-event surveys, NPS, and stakeholder feedback; track brand lift and account manager feedback on lead quality.
Regional Impact
Compare regional sales velocity, win rate, and ACV pre/post-event to isolate field marketing contribution.
Tools & Stack
Your Team
Your Manager
Senior Director of Field Marketing or VP of Marketing (not specified)
Current Team
Not specified; likely cross-functional collaboration with regional sales teams, marketing ops, and content
New role or backfill (not specified)
The Package
Salary
$120K-$150K
Remote
On-site (location not specified; assume major US market)
Benefits & Perks
Company Intelligence
Rithum is the world's largest commerce network connecting brands, retailers, and suppliers. The platform powers 40,000+ customers representing $50B+ in GMV across hundreds of channels, providing commerce, marketing, and delivery solutions.
Customers
40,000+ brands, retailers, and suppliers across e-commerce, retail, and B2B channels
Is This Role For You?
- You've executed 10+ events per year and can tie each back to pipeline, leads, and sales impact with hard numbers
- You thrive in matrix environments; you're equally comfortable negotiating with vendors, pitching to execs, and coordinating with regional sales teams
- You love e-commerce, B2B SaaS, or B2B2C; you understand the buyer journey and how events accelerate deals
- You're obsessed with measurement-events without KPIs feel incomplete to you; you build dashboards and iterate based on data
- You view events as 'nice-to-haves' rather than pipeline-driving levers; if you can't connect attendees to revenue, this isn't the fit
- You need deep creative ownership over event design; this role is execution and measurement focused, with strategy set by senior leadership
- You prefer stable, predictable work; field marketing is fast-paced, deadline-heavy, and requires flexibility across event types and geographies
Interview Process
Initial Screen
Hiring manager/recruiter: 30 min overview of role, team, and your field marketing background
Deep Dive Interview
Senior marketing leader: 60 min on event strategy, metrics frameworks, and cross-functional collaboration; expect case study questions
Stakeholder Conversation
Regional sales leader or client success: 30 min on how you'll engage sales teams and measure event impact
Final Round
VP/Director of Marketing: 45 min on vision for North America field strategy and alignment with broader go-to-market goals
Ready when you are
Interested in this role?
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Context
About Growth Marketing roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.