Growth Marketing Specialist

Relay

is the Intelligent System of Action for the physical economy. While the digital revolution has historically left the deskless workforce behind, we are closing that gap by transforming analog frontline operations into a data-rich, AI-powered ecosystem. We aren’t just selling radios; we are building the digital foundation for the 80% of the global workforce that doesn't work at a desk.

It is an incredibly exciting time to be joining Relay, given we've recently ranked #175 on the Deloitte Technology Fast 500 and #920 on the Inc. 5000.

Relay is looking for a meticulous Growth Marketing Campaign Specialist to serve as the driving force behind our demand machine. Reporting to the Senior Manager, you are the person who turns high-level plans into live, breathing campaigns. You thrive in the technical weeds of LinkedIn, Google Ads, and programmatic platforms and engineer them for maximum performance.

What You'll Do

• Serve as the primary builder within our ad platforms, handling daily setup, monitoring, and tactical optimization of campaigns across LinkedIn, Meta, YouTube, Programmatic, and Paid Search.
• Transform the Senior Manager’s playbook into actionable campaigns, managing workflow from tracking-link generation to creative uploading and A/B test setup.
• Ensure all tracking (UTMs, pixels) is flawless, serving as the final line of defense to provide our Marketing Data Scientist with clean data.
• Proactively suggest tactical adjustments—tweaking bid strategies, adjusting placements, refining audience filters, and refreshing creative—to maximize segment-specific investment value.
• Collaborate directly with industry publications and associations to fulfill deliverables for multi-channel direct-buy campaigns, ensuring Relay’s voice is consistently delivered with high fidelity.

What You'll Have

• 2+ years of hands-on experience managing paid media accounts within a B2B environment.
• Demonstrates a strong attention to detail, with a passion for maintaining well-organized ad accounts and precise tracking setups.
• Proven ability to execute tasks efficiently, consistently meeting deadlines and upholding high standards of quality in a high-volume, fast-paced setting.

Why Join Relay?

• Make a Tangible Impact: Our platform directly enhances the lives of frontline workers, improving their responsiveness to customers (72%) and overall efficiency (77%). We've already facilitated over 2.5 billion messages and supported countless deskless workers.
• Be Part of a Winning Team: We're not just growing - we're recognized as a leader in our field. Relay has been honored by Inc. 5000, Deloitte 500, and NC Tech
• Thrive in a World-Class Environment: Our Raleigh campus boasts a fitness center, outdoor sports courts, a cafeteria, and modern workspaces designed to inspire collaboration and innovation.
• Embrace a Vibrant Culture: With over 200 team members, we've cultivated a culture of empowerment and engagement, where every employee is encouraged to do their best work.
• Invest in Your Future: Our comprehensive benefits package prioritizes work/life integration and supports your personal and professional development.

About us: Relay culture, benefits & perks:

Our culture hinges on Relayers getting

LIT

up in an environment that fosters learning, impact, and teamwork (LIT) where we can *CHASE* the best work in our lives. We call this

BWIML

(pronounced bee wimmel = Best Work In My Life)!

It's truly amazing what engaged team members can achieve together. Our ever evolving list of

benefits and perks

mean you'll be able to integrate work into your whole life, focus on health, perform impactful work, grow and learn in your role, look after yourself/your family, and invest in your future.

At Relay, we offer...

• 100% Paid Insurance Health, Dental, Vision, Long/Short Term Disability and Life Insurance benefits for you and those who depend on you
• Generous Paid Time Off
• 401(K) Savings Plan + Company Match
• Baby Cash Reward + Paid Parental Leave
• Wellness Perks, including a world-class onsite fitness center with instructor led classes + locker room as well as endless outdoor amenities whether tennis, basketball, cycling, or pickleball is your jam
• Free Snacks and Fun Times
• Latest tech, standing desks, and all the accessories and software you need to succeed in your role

The Relay Hybrid Work Model

At Relay, relationships are at the core of everything we do - and this translates to how we approach our customers and our work internally. Our relational approach is also at the heart of why we ask all Relayers in our hybrid model to work from the office a minimum of 3 days per week on Mondays, Wednesdays, and Fridays.