Digital Marketing Manager

Description

Team:

Ask Ramsey - Ramsey's AI Platform Team

Please note that applicants must be authorized to work in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.

Location:

Franklin, TN—on-site, relocation assistance available

Salary:

Range depends on skill level and overall experience + benefits

A Little Bit About Us:

You might know us from our founder and CEO, Dave Ramsey, who’s given no-nonsense money advice on the radio since 1992. Three decades later, Ramsey Solutions is a household name in personal finance, with a mission to change the toxic money culture for good.

Our Mission: Ramsey Solutions provides biblically based, commonsense education and empowerment that give HOPE to everyone in every walk of life.

Here’s a Taste Of Our Benefits

• Health insurance (includes plans eligible for an HSA—with a company match up to $500!)
• 401(k) retirement plan with 4% match/company contribution
• Annual wellness, counseling, and grocery membership reimbursement
• On-campus cafe with subsidized pricing for breakfast, lunch, and coffee bar
• Dependent care FSA
• Tons of cultural activities, like weekly devotional, leadership development courses, Battle of the Bands, and one epic Christmas party!

Where And How You’d Work

Ramsey Solutions Headquarters is located just outside of Nashville in Franklin, Tennessee. We value our strong, unified company culture because we believe the best work is done together. That’s why all of our team members work on-site under the same roof. But work-life balance is also important to us, so we offer flexible work schedules to take the stress out of appointments, family obligations, and other needs that may pop up.

What You’d Do In This Role

As the Marketing Manager, you'll be the dedicated marketer for Ask Ramsey, a free tool that's becoming a key entry point into the Ramsey ecosystem. You’ll own how people discover, engage with, and return to the Ask Ramsey product, building a scalable marketing engine that turns third-party attention into meaningful first-party relationships.

This is not a traditional marketing role. You’ll work closely with product and highly technical, AI-focused teams, helping shape how the product shows up across key channels and how users move from awareness to action. You’ll think like an owner, not just an executor, setting strategy, identifying growth opportunities, and driving measurable results through testing and optimization.

You'll bring a strong understanding of evolving customer psychology and cognitive empathy, seeking to understand not just what users do, but why they do it. This insight will shape how we meet people in the right moments with relevant, helpful experiences that build trust and drive action.

You’re Probably a Match If

• You have 5+ years of experience in growth marketing, digital marketing, or product marketing, with a strong understanding of funnels, user behavior, and customer journeys
• You bring a high level of agency and critical thinking
• You have experience driving acquisition and conversion from third-party platforms into owned digital products or experiences
• You understand how audiences behave on YouTube, social media, and podcasts, with a focus on performance and conversion
• You have a strong grasp of customer psychology and bring a mindset of cognitive empathy to how you approach marketing and user experience
• You're fluent in data and analytics tools (Google Analytics, dashboards, etc.) and use insights to inform decisions and prioritize opportunities
• You have experience working cross-functionally with product, marketing, and channel teams
• You're comfortable working alongside technical teams building AI-driven products
• You're energized by continuous optimization, including testing, learning, and improving the user experience

What Winning Looks Like

• Ask Ramsey becomes a leading free entry point into the Ramsey ecosystem, with strong conversion from third-party platforms into active users
• Develop and execute a 3rd-party to 1st-party growth marketing strategy grounded in clear KPIs, structured testing, and continuous optimization
• Map, analyze, and optimize the end-to-end user journey, grounded in a deep understanding of customer motivations and behavior
• Partner cross-functionally with product, platform, YouTube, and social teams to ensure intentional, conversion-focused integrations and seamless user journeys
• Use data, customer insights, and performance metrics to identify growth opportunities, gaps, and risks, and take action
• Build and maintain a prioritized experimentation roadmap to improve engagement and conversion over time
• Provide clear, consistent reporting on performance, insights, and strategic opportunities to stakeholders

Other Stuff To Know

We’re looking for people who are passionate about our mission. This isn’t just a J-O-B. We experience resistance every day because what we believe is absolutely countercultural. We actually hate debt. We actually cut up our credit cards . . . like, for real. Some of us are still fighting our way out of debt, but we aren’t going back. If you don’t know much about Ramsey Solutions and our founder, Dave Ramsey, we encourage you to download the Ramsey Network mobile app and consume our content.

If Ramsey Solutions sounds like a workplace where you can get excited about Mondays, apply today. We can’t wait to hear from you!

EOE, including disability/vets