What you'll do
Company Description
Quilling Card LLC is dedicated to preserving and promoting the ancient art of quilling, which involves rolling and shaping strips of paper into intricate three-dimensional designs. As a proud member of the Fair Trade Federation, we partner with over 1,000 artisans across 5 factories in Vietnam to handcraft stunning greeting cards for every occasion. Our headquarters and warehouse are located in Holliston, MA, where we strive to deliver unique, high-quality products that transform simple greetings into works of art. At Quilling Card, our mission is to help people “send art” instead of just cards.
INBOUND MARKETING & E-COMMERCE MANAGER (B2B & B2C)
Position Summary
The Inbound Marketing & E-commerce Manager is responsible for driving revenue growth through SEO, website performance, and e-commerce optimization across both B2C (direct-to-consumer) and B2B (wholesale/marketplace) channels.
This role focuses on building a high-performing inbound engine - from search visibility to on-site conversion - while ensuring smooth e-commerce operations and data-driven decision making. The position works closely with Outbound Marketing, Sales, and Design teams to ensure alignment between traffic generation, brand communication, and conversion performance.
Key Responsibilities
1. SEO & Inbound Growth Ownership
- Own and execute SEO strategy end-to-end (technical, on-page, content)
- Conduct keyword research across consumer and wholesale intent
- Drive ranking improvements in priority keyword clusters
- Optimize site structure, metadata, and content to increase organic traffic quality
2. Website Performance & Conversion Optimization
- Manage website performance, user experience, and conversion optimization roadmap
- Improve product pages, collection pages, navigation, and mobile experience
- Identify friction points and implement solutions to increase conversion rate
- Partner with design team to execute UX improvements aligned with brand
3. E-commerce & Marketplace Management
- Manage operations across Shopify (DTC), Faire, Etsy, and retail platforms
- Ensure accurate product listings, collections, merchandising, and promotions
- Optimize product discoverability and conversion across all channels
- Maintain operational excellence across B2C and B2B touchpoints
4. Inbound Performance Marketing
- Contribute to top-of-funnel strategy (Meta, Google) with Outbound Marketing
- Own Google Ads and inbound acquisition channels
- Support media planning with performance insights and keyword strategy
- Ensure alignment between paid traffic and landing page experience
5. CRM & Lifecycle Marketing
- Manage CRM tools such as HubSpot and Klaviyo.
- Build customer segmentation across B2C and B2B audiences
- Develop and optimize lifecycle flows (welcome, abandoned cart, post-purchase)
- Improve retention and repeat purchase rate
6. Analytics, Tracking & Optimization
- Build and manage tracking ecosystem (Google Analytics, Shopify, CRM, Meta)
- Develop dashboards to monitor traffic, conversion, and revenue
- Translate data into actionable insights to improve funnel performance
Cross-functional Collaboration
- Outbound Marketing Manager: campaign alignment, media, messaging
- Sales Team: B2B performance and wholesale insights
- Design Team: UX/UI, landing pages, brand consistency
Qualifications
- 7+ years experience in e-commerce and inbound marketing preferred
- Strong expertise in SEO strategy and execution
- Experience managing Shopify and marketplace platforms
- Experience with Google Ads and inbound acquisition channels
Tools
- Google Analytics (GA4)
- Google Ads
- Meta Ads
- HubSpot, Klaviyo
- SEMrush
- Shopify
- Faire
-Etsy
- NetSuite (plus)
Core Skills
- Strong expertise in SEO, CRO, and e-commerce performance
- Solid capability in CRM and lifecycle marketing (segmentation, flows, retention)
- Data-driven mindset with ability to translate insights into actions
- Proficiency in analytics and tracking systems
- Strong execution skills with attention to detail
- Collaborative team player
Success Metrics
- Revenue growth (B2C & B2B)
- Organic traffic and keyword ranking improvement
- Conversion rate improvement
- Return on ad spend (ROAS)
- Website performance and operational accuracy
Interested in this role?
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