The Challenge
PUMA's Lifestyle category needs a strategic operator to own integrated marketing for Fashion Specialty accounts. You'll drive seasonal campaigns, manage cross-functional collaboration, and own P&L for key initiatives that move both brand energy and revenue.
Your Mission
Map current Fashion Specialty (SELECT) account ecosystem and develop 90-day marketing alignment roadmap with sales, merchandising, and retail teams
Own Q2 seasonal marketing plan execution including creative briefs, sell-in materials, and internal stakeholder presentations to sales teams
Establish project tracking and budget management systems for seasonal initiatives with finance compliance and clear ownership
Launch first collaboration management cadence with regional partners, establishing communication protocols and brand standards documentation
Deliver two complete seasonal integrated marketing campaigns (sell-in, retail, digital, influencer) with documented results and sell-through impact
Build standardized marketing playbook for Fashion Specialty accounts including brief templates, approval workflows, and asset management
Grow internal stakeholder alignment scores (retail, digital, wholesale, PR) through coordinated execution and monthly cross-functional sync meetings
Optimize marketing spend efficiency: track ROI by initiative and channel, present recommendations for budget reallocation based on performance data
KPIs You'll Own
Campaign Sell-In Success Rate
Percentage of seasonal initiatives that hit sell-in targets with sales teams and translate to wholesale orders
Project Execution On-Time
Delivery percentage of marketing assets and campaign materials against planned timelines
Budget Variance
Marketing spend tracked against plan with monthly reconciliation and year-end financial accuracy
Stakeholder Alignment Score
Cross-functional team satisfaction with communication, brief clarity, and execution coordination
Fashion Specialty Account Growth
Revenue or order volume attributed to Fashion Specialty (SELECT) channel vs. prior year
Tools & Stack
Your Team
Your Manager
Regional Marketing Leadership / Director of Lifestyle Marketing
Current Team
Global marketing counterparts, sales teams, merchandising, creative, digital, retail, PR, influencer marketing, wholesale teams
Backfill or new focus area based on Fashion Specialty growth
The Package
Salary
$95K-$130K base
Remote
On-site in Somerville, MA full-time
Benefits & Perks
Company Intelligence
PUMA is a global sportswear and lifestyle brand owned by Kering, driving innovation in athletic and fashion categories. With 500+ employees, PUMA combines heritage in sports performance with modern lifestyle positioning. The company operates across wholesale, direct-to-consumer, and specialty accounts globally.
Team Size
500+
Customers
Fashion specialty retailers, wholesale partners, direct-to-consumer channels
Culture
Speed & Spirit-driven by values of BE DRIVEN, BE VIBRANT, BE TOGETHER, BE YOU
Is This Role For You?
- You've managed integrated campaigns across multiple channels (retail, digital, wholesale, influencer) in fashion, lifestyle, or sports
- You thrive coordinating cross-functional teams and can translate between creative, sales, and merchandising languages
- You're obsessed with seasonal planning cycles and can own P&L from brief through execution and reconciliation
- You're curious about fashion trends and understand how cultural moments drive consumer behavior in lifestyle categories
- You need remote flexibility-this is 100% on-site in Somerville, MA
- You prefer strategic thinking over execution; this role is 60% hands-on project and budget management
- You're uncomfortable with tight seasonal deadlines and ambiguous stakeholder alignment requiring constant communication
Interview Process
Phone Screen
Recruiter discusses background in marketing and fashion/lifestyle experience, confirms on-site commitment
Marketing Case Study
Present a seasonal campaign you've led: strategy, creative direction, cross-functional coordination, and results
Hiring Manager Interview
Deep dive on project management experience, stakeholder alignment, budget ownership, and understanding of specialty retail channels
Cross-Functional Panel
Meet with sales, merchandising, and creative leads to assess collaboration style and communication clarity
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