The Challenge
PE-backed, 300+ person B2B SaaS business with profitable unit economics and tier-1 customers across Europe. They're handing you the French market to own end-to-end—pipeline, campaigns, sales alignment, the lot. No vague startup brief. The model works. You just need to execute it.
Your Mission
Map the French market opportunity, align with sales leadership on 12-month pipeline targets, and establish baseline metrics across all demand channels
Launch first integrated demand campaign (content + paid + email) and establish sales-marketing rhythm with weekly pipeline reviews
Audit existing French marketing activity, identify quick-win optimization opportunities, and baseline conversion rates from MQL → pipeline → booking
Build trust with French sales team through 1:1s with top reps and identify top 3 pipeline gaps to address through marketing
Hit or exceed France pipeline target for H1 with demonstrable attribution across content, webinars, events, and paid channels
Scale proven demand campaigns across 3+ core customer segments with repeatable playbooks and clear ROI
Establish yourself as the market lead—sales team actively partners with you on strategy, not just requesting campaigns
Deliver monthly pipeline reports showing marketing contribution to bookings (not just lead volume), with clear trend trajectory
KPIs You'll Own
Pipeline Generated (€)
Total qualified pipeline attributed to your demand campaigns, measured through to bookings.
Pipeline Conversion Rate
Percentage of marketing-sourced pipeline that closes, tracked by sales team.
Cost Per Pipeline €
Total marketing spend divided by pipeline generated—your core efficiency metric.
Sales Engagement Rate
Percentage of campaigns that result in active sales team participation or follow-up.
Campaign ROI
Revenue influenced by each campaign channel relative to spend (content, webinars, events, paid, email).
Tools & Stack
Your Team
Your Manager
VP Marketing (likely Europe or France lead)
Current Team
15-person global marketing team across UK, France, Spain with dedicated digital performance, content, and product marketing functions. You get a direct report for execution support.
New role—you're the market owner for France
The Package
Salary
€70K base
Variable
Bonus (amount not specified)
Remote
Remote-first with Paris office available
Benefits & Perks
Company Intelligence
PE-backed B2B SaaS platform with 300+ employees, profitable unit economics, and significant market presence across UK, France, and Spain. Used by tier-1 customers including household names and large multi-site operators who only sign when the product genuinely solves their problem.
Team Size
300
Funding
PE-backed
Customers
Enterprise/mid-market operators in their vertical (household brands, large multi-site businesses)
Culture
Commercially-focused, sales-aligned, execution-oriented. VP Marketing prioritizes leadership over order-taking.
Is This Role For You?
- You've owned a regional or market growth function in B2B SaaS—you've set strategy, owned budget, ran campaigns, and been accountable for the number
- You're fluent in French and comfortable working with French-speaking sales and customer teams
- You measure success in pipeline and bookings, not vanity metrics like content pieces or MQLs
- You actually like sales and want deep partnership with them—you're not content to hide in marketing
- You're comfortable being hands-on in strategy AND execution when needed—this isn't a pure strategy role
- You've only ever contributed to growth functions; you haven't owned a market or region end-to-end
- You prefer campaigns handed to you by leadership—you don't want to set the agenda
- You treat sales as a support function or afterthought; you need deep alignment to thrive here
- You don't speak French or aren't willing to quickly reach conversational fluency
Interview Process
Initial Screen
Likely with recruiter—assess demand gen background, French fluency, and market ownership experience
Sales Alignment Deep Dive
Conversation with VP Marketing or France Sales Lead on how you've built relationships with sales teams and handled misalignment
Strategy Case Study
Walk through a market you've owned—how did you set targets, what campaigns did you run, how did you measure success
Final Interview
Likely with VP Marketing or wider leadership team to assess cultural fit and leadership style
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.