The Challenge
Porto's Bake at Home is a fast-growing eCommerce business born from a legendary family-owned bakery. You'll own the full growth funnel-from acquisition through retention-for a brand with real physical retail leverage and a loyal customer base hungry for more.
Your Mission
Audit current paid media performance (search, social, creator) and establish baseline ROAS/MER by channel with proper UTM tracking and platform reconciliation
Map full customer lifecycle and identify top 3 retention/churn drivers; implement 2 high-impact automated flows (welcome, post-purchase, win-back)
Build integrated marketing calendar for Q1-Q2 aligned to seasonal moments, product launches, and shipping windows with clear KPI targets
Conduct CRO audit on key pages (home, PDP, cart, checkout); prioritize and launch 3 experiments with measurement framework in place
Increase customer LTV by 15% through optimized retention workflows, loyalty program refinement, and repeat purchase rate improvements
Scale profitable paid channels by 25% YoY; achieve target ROAS across paid search and paid social with documented creative testing framework
Reduce cart abandonment rate by 8% and improve site conversion rate by 12% through CRO experimentation and Shopify optimization
Establish weekly spend pacing, sales forecasting, and executive reporting cadence that enables data-driven budget allocation decisions
KPIs You'll Own
CAC (Customer Acquisition Cost)
Track fully-loaded acquisition cost by channel to inform budget allocation and profitability analysis.
LTV (Lifetime Value)
Monitor repeat purchase rate, average order value, and gross profit per customer to drive retention strategy.
ROAS / MER (Return on Ad Spend / Marketing Efficiency Ratio)
Measure paid media efficiency across all channels; target baseline and optimization benchmarks.
Repeat Purchase Rate & Churn
Identify cohort behavior and lifecycle trends to guide retention marketing and loyalty program performance.
Site Conversion Rate
Track conversion by funnel stage (home, PDP, cart, checkout) to prioritize CRO experiments and improvements.
Email/SMS Engagement
Monitor open rate, click rate, unsubscribe rate, and revenue per send to optimize lifecycle campaigns.
Paid Media Pacing vs. Budget
Weekly spend forecast and actual vs. planned to manage cash flow and campaign cadence.
Tools & Stack
Your Team
Your Manager
Not specified; likely VP/Director of Marketing or CMO
Current Team
Not specified; implied: paid media specialists, lifecycle/email manager, web developer, external agencies/freelancers
New hire to backfill or expand growth team
The Package
Salary
$120K-$150K
Remote
On-site, Commerce, CA
Benefits & Perks
Company Intelligence
Porto's Bakery & Café is a family-owned institution founded in the 1960s by Cuban immigrants. Porto's Bake at Home launched in 2018 to ship their signature frozen baked goods nationwide, creating a fast-growing eCommerce brand that bridges the gap between beloved local retail and national DTC reach.
Founded
1960
Customers
Direct-to-consumer eCommerce; plus 6 physical retail locations in LA area
Culture
Family-owned, quality-driven, brand-focused; legacy bakery meets modern growth startup
Is This Role For You?
- You've managed full-funnel growth for a B2C eCommerce brand; you understand CAC, LTV, ROAS, and how to move the needle on each
- You're equally comfortable with paid media strategy AND hands-on Shopify CRO-no 'strategy only' candidates
- You love testing, iteration, and grounding every decision in data; dashboards and weekly reporting are your native language
- You can manage external partners (agencies, freelancers) while staying hands-on with execution and QA
- You're drawn to brands with real history and customer love; growth for growth's sake doesn't excite you
- You've only worked in B2B SaaS or marketplace models; eCommerce repeat purchase mechanics are foreign to you
- You prefer strategy-only roles and delegate all execution; this role is 60/40 strategy-to-hands-on work
- You need remote flexibility; this is on-site in Commerce, CA with no remote option
- You lack experience with GA4, UTM tracking, platform reconciliation, or CRO testing frameworks-those skills are table stakes
Interview Process
Initial Screening
Discuss growth background, eCommerce experience, and familiarity with core metrics (LTV, CAC, ROAS).
Case Study / Work Sample
Walk through a past campaign or optimization project; explain data setup, testing framework, and results.
Growth Strategy Deep Dive
Present your approach to Porto's Bake at Home growth (acquisition, retention, CRO); expect questions on channel prioritization and measurement.
Leadership / Team Fit
Meet with hiring manager; discuss collaboration style with agencies, web team, and cross-functional partners.
Offer Stage
Final offer conversation with VP/Director-level exec; discuss compensation, reporting structure, and 90-day plan.
Ready when you are
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.