The Challenge
Pigment is building the next generation of financial planning software. You'll own the paid marketing engine that drives customer acquisition and scales their go-to-market motion across Europe and beyond.
Your Mission
Audit current paid channel performance (Google Ads, LinkedIn, Meta) and identify 2-3 quick wins to improve ROAS within 30 days
Establish baseline reporting dashboard tracking CAC, LTV, conversion rates, and channel attribution across all paid campaigns
Launch at least one new paid channel experiment aligned with their ICP and measure impact on pipeline
Document and optimize top 3 conversion funnels to improve paid-to-lead quality by 15%+
Scale top-performing paid channels by 30-50% while maintaining or improving ROAS targets
Build predictive CAC model by channel to inform budget allocation and growth planning
Reduce customer acquisition cost by 20% through testing, audience segmentation, and creative optimization
Establish cross-functional reporting with sales to track paid pipeline contribution and influence on revenue
KPIs You'll Own
ROAS (Return on Ad Spend)
Revenue generated per euro spent on paid advertising across all channels
CAC (Customer Acquisition Cost)
Total marketing spend divided by number of customers acquired via paid channels
Conversion Rate
Percentage of paid traffic that converts to qualified lead or trial signup
Channel Attribution & Contribution
Percentage of closed deals and pipeline influenced by each paid channel
Cost Per Lead (CPL)
Average spend required to generate one qualified lead by channel and campaign
Tools & Stack
Your Team
Your Manager
VP Marketing or CMO
Current Team
Likely 1-2 growth marketers or demand gen specialists
Backfill or expansion to scale paid channels
The Package
Salary
€50K-€65K base
Remote
Hybrid (Paris-based, mix of office and remote flexibility)
Benefits & Perks
Company Intelligence
Pigment is a financial planning and analysis platform built for modern finance teams. They're helping enterprises move away from spreadsheets and into collaborative, real-time planning software.
Team Size
250
Is This Role For You?
- You've scaled paid channels (Google, LinkedIn, Meta) for B2B SaaS and can prove ROAS and CAC improvements with data
- You're obsessed with testing, attribution, and conversion rate optimization—not just spend and impressions
- You thrive in early-stage/scale-up environments where you wear multiple hats and move fast
- You can communicate performance clearly to leadership and make data-driven budget decisions
- You're based in or comfortable with Paris-hybrid setup with occasional office presence
- You treat paid marketing as a black box—you need to understand funnel mechanics, attribution, and unit economics deeply
- You prefer brand-only campaigns or top-of-funnel awareness over measurable conversions and pipeline impact
- You need a fully remote role or can't commit to hybrid in Paris
- You're not comfortable with rapidly evolving tools and platforms—this role demands continuous learning
Interview Process
Screening Call
30-min conversation with recruiter on background, paid channel experience, and motivation
Performance Marketing Deep Dive
45-min call with VP Marketing or Growth Lead reviewing past campaigns, metrics, and approach to channel optimization
Case Study or Take-Home
Analyze a paid campaign scenario, recommend optimizations, and present findings (structure, data thinking matters most)
Team Interview
Meet the broader growth/marketing team to assess collaboration style and cultural fit
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.