The Challenge
Paula's Choice is transforming social from a content machine into a culture-shaping, brand-building engine. You'll lead creative vision globally, reporting directly to leadership, with a mandate to drive both immediate engagement and long-term brand equity in a 30-year-old DTC skincare powerhouse.
Your Mission
Audit current social creative output across all platforms and establish a distinctive visual/tonal identity that reflects Paula's Choice values while standing out in Beauty
Map the team structure, hiring gaps, and creative workflows to identify quick wins and strategic improvements
Launch 2-3 hero campaigns (product launch, brand moment, or cultural moment) that demonstrate your creative leadership and measure impact on engagement, brand sentiment, and conversion lift
Define clear social KPIs, benchmarks, and monthly/quarterly reporting cadence aligned to business objectives (acquisition, retention, advocacy)
Build and onboard a high-performing creative team (designers, videographers, copywriters, strategists) with clear role definitions and growth paths
Establish a scalable content production system that balances brand-building storytelling with performance content, reducing time-to-publish by 30%
Drive measurable impact: 25%+ increase in engagement rate, 15%+ lift in brand sentiment tracking, and 10%+ contribution to social-driven revenue
Create a cross-functional partnership model with Brand, Product, PR, and Performance Marketing to ensure social is a strategic priority in all major initiatives
KPIs You'll Own
Engagement Rate (Likes, Comments, Shares)
Measure creative resonance and community interaction across all platforms normalized by follower growth.
Brand Sentiment & Cultural Relevance
Track qualitative perception shifts and share-of-voice in skincare/beauty conversations via social listening.
Social-Driven Conversion & Revenue Attribution
Measure direct revenue impact from social campaigns, including CAC, ROAS, and repeat purchase rate from social audiences.
Follower Growth & Audience Quality
Monitor follower growth rate, audience demographics, and follower-to-customer conversion velocity by cohort.
Content Production Efficiency
Track posts per week, cost per content piece, and time-to-publish to measure operational scalability.
Tools & Stack
Your Team
Your Manager
Likely CMO or VP Marketing (not specified in posting)
Current Team
Not specified; assume existing social team reporting to you
Leadership role building/scaling team—likely some backfill and new hires
The Package
Salary
$180K-$240K base
Remote
On-site at Seattle HQ (International District)
Benefits & Perks
Company Intelligence
Paula's Choice is a global DTC skincare brand founded in 1995, known for science-backed products and radical transparency. The company operates across North America, APAC, Europe, and Australia with 201-500 employees, anchored by four core values: Build Trust, Be Bold, Act with Kindness, and Create Community.
Founded
1995
Team Size
201-500
Customers
DTC skincare consumers globally
Culture
Transparent, collaborative, community-driven; emphasis on continuous learning and cross-functional partnerships
Is This Role For You?
- You've built and led creative teams at scale and have a portfolio of social campaigns that drove measurable brand lift + revenue
- You balance creative boldness with data rigor—you can argue for 'strategic' creative while owning engagement and conversion metrics
- You're energized by DTC/e-commerce and understand how social drives acquisition, retention, and word-of-mouth in beauty/wellness
- You thrive in collaborative environments and can partner effectively with brand, product, and performance teams without ego
- You view social as a content posting job or only care about vanity metrics (follower count) without business impact
- You're burned out on team leadership or uncomfortable making hard hiring/resourcing decisions
- You require fully remote work—this is on-site at Seattle HQ
Interview Process
Screening Call
Recruiter conversation on background, social leadership experience, and motivation for role
Portfolio Deep Dive
1-hour call with hiring manager reviewing your best social campaigns, metrics, and strategic thinking
Case Study/Creative Brief
You'll likely be asked to brief a creative strategy or campaign concept for Paula's Choice (product launch, brand moment, etc.)
Team & Leadership Panel
Conversation with CMO, VP Marketing, and cross-functional partners (Brand, Product, Performance) to assess fit and vision alignment
Interested in this role?
Apply now and hear back within days, not weeks.
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