The Challenge
Notion is redefining how teams work. As Senior Growth Marketing Manager, you'll own the playbook that converts millions of free users into paying customers and enterprises. This is about scaling what already works.
Your Mission
Map current customer journey and identify top 3 conversion leaks in free-to-paid funnel
Launch one high-impact campaign targeting mid-market segment with defined CAC and LTV targets
Build growth marketing roadmap aligned to product releases and exec targets for next 12 months
Establish baseline metrics dashboard tracking MoM growth rate, cohort retention, and payback period
Increase paid user conversion rate by 15-25% through optimized onboarding and targeted campaigns
Drive 30%+ YoY growth in enterprise pipeline through account-based marketing initiative
Test and scale 2 new customer acquisition channels beyond current core channels
Implement predictive churn model and reduce monthly churn by 10+ percentage points
KPIs You'll Own
Free-to-Paid Conversion Rate
Track % of free users converting to paid plans monthly, broken by cohort and source.
CAC & LTV Ratio
Monitor customer acquisition cost vs. lifetime value; target 3:1+ payback within 12 months.
MoM Growth Rate
Month-over-month % growth in new paid users, new MRR, and net revenue retention.
Cohort Retention & Payback Period
Measure 12-month retention curves and days to payback for each campaign and acquisition channel.
Pipeline Influenced Revenue
Attribution-based revenue influenced by growth marketing campaigns and initiatives.
Tools & Stack
Your Team
Your Manager
VP of Growth or Chief Growth Officer (typical reporting line)
Current Team
2-3 growth marketers, 1 product marketer, shared data analyst
Backfill or expansion pending; likely owns demand gen and lifecycle marketing directly
The Package
Salary
$140K-$180K base
Equity
Likely 0.01%-0.05% depending on stage and tenure
Remote
Hybrid: 3 days/week in NYC office, 2 days remote
Benefits & Perks
Company Intelligence
Notion is the all-in-one workspace for notes, docs, projects, and databases used by millions globally. Built for both individual users and enterprises, Notion has achieved unicorn status with strong product-market fit and is scaling toward IPO ambitions.
Founded
2016
Team Size
750
Funding
$343M+ Series C (2021); $10B+ valuation
Customers
10M+ free users; 100K+ paying teams; enterprise clients include Microsoft, Google, Amazon
Culture
Founder-led, product-obsessed, data-driven. Expects ownership mentality and comfort with ambiguity.
Is This Role For You?
- You've driven 20%+ YoY growth at a B2B SaaS company and can prove it with data
- You're fluent in conversion optimization, funnel analysis, and cohort-based thinking
- You thrive owning end-to-end campaigns from strategy through execution and measurement
- You're comfortable in a hybrid setup and energized by fast-moving, high-autonomy environments
- You've managed $1M+ annual marketing budgets and optimized for CAC/LTV efficiency
- You're looking for a pure brand marketing or content role-this is metrics-first growth
- You need rigid structure, processes, and approval chains before moving fast
- You haven't worked with SQL, analytics platforms, or attribution modeling
- You prefer stable, mature companies over hypergrowth chaos and constant pivoting
Interview Process
Recruiter Screen (30 min)
Confirm growth background, SaaS experience, and Notion product familiarity.
Hiring Manager Conversation (45 min)
Deep dive into growth philosophy, past campaigns, and how you approach experimentation.
Case Study / Live Exercise (60 min)
Whiteboard or async take-home: analyze Notion's funnel, propose 3 growth experiments with expected ROI.
Cross-functional Panel (60 min)
Meet VP Growth, Product Lead, and Analytics Manager. Discuss collaboration and data culture.
Final Executive Round (30 min)
VP Growth or CPO conversation; strategic vision alignment and logistics.
Ready when you are
Interested in this role?
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Context
About Growth Marketing roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.