Head of Growth and Retention

Head of Growth & Retention

Location:

Remote

Reports to:

CMO

About Native Pet

At Native Pet, we’re redefining what better nutrition looks like for dogs. We make high-quality, vet-developed supplements made with clean, effective ingredients that help dogs live healthier, happier lives. We’re a fast-growing brand built on transparency, trust, and a deep love for dogs.

As we continue to scale, we’re looking for a Head of Growth to lead the next phase of customer acquisition, retention, and revenue expansion across channels.

The Role

We’re looking for an analytical, operator-minded Head of Growth & Retention who knows how to scale revenue efficiently while building a durable growth engine.

The Head of Growth will own the full DTC demand engine at Native Pet, spanning paid media, lifecycle/CRM, affiliate, and performance influencer performance, with full accountability for the DTC P&L.

In addition, this role will play a critical role in shaping how paid media drives impact beyond DTC, helping unlock halo effects across Amazon, Wholesale, and TikTok Shop. This includes identifying how upper and mid-funnel investment, creative strategy, and channel mix can drive incremental demand across the broader business, not just last-click DTC performance.

This leader will be deeply accountable to the numbers, owning forecasting, channel mix, CAC targets, and payback periods, while also identifying new levers and opportunities to unlock growth.

What You’ll Do

Own the Growth Strategy, P&L & Channel Mix

• Own the end-to-end DTC growth strategy, with accountability for revenue, CAC, LTV, and contribution margin after marketing.
• Develop and manage forecasts, budgets, and channel mix to hit growth targets.
• Continuously evaluate performance and adjust investment based on efficiency and incrementality.
• Identify and quantify cross-channel halo effects, ensuring paid media supports growth across Amazon and wholesale, not just DTC.

Scale DTC Acquisition and Drive Full Funnel Performance

• Own all DTC paid acquisition channels, including Meta, Google, TikTok, and emerging platforms.
• Optimize creative, targeting, and budget allocation to maximize incremental growth.
• Balance direct response efficiency with broader demand creation that drives downstream impact across channels.
• Own site marketing, landing pages, and offer strategy to improve funnel performance across KPIs like CVR and AOV.

Drive Retention & LTV Expansion

• Own lifecycle marketing across email, SMS, and subscription programs.
• Improve retention, repeat purchase, and subscription attach rates through testing and segmentation.
• Ensure a cohesive, high-performing customer journey from first purchase through repeat behavior.

Build New Growth Levers and Measurement Rigor

• Develop and scale affiliate, influencer performance, and partnership-driven revenue channels.
• Test and operationalize new growth opportunities across platforms and channels.
• Define and track core KPIs (CAC, MER, LTV, payback, incrementality).
• Leverage tools to measure cross-channel impact (e.g., paid media driving Amazon demand, branded search, and retail velocity) and make budget optimization decisions accordingly.

What We’re Looking For

• 8–12+ years of experience in growth, performance marketing, or demand generation within high-growth consumer brands
• Proven track record of scaling revenue while maintaining strong unit economics
• Deep expertise across paid media, lifecycle/CRM, and funnel optimization
• Strong analytical skills and experience owning forecasts, budgets, and P&L metrics
• Experience measuring incrementality and cross-channel impact (e.g., DTC media driving Amazon or retail performance) strongly preferred
• Experience managing agencies and/or in-house teams

You Might Be a Great Fit If

• You’re highly accountable to numbers and care deeply about hitting targets
• You know how to scale spend without blowing up CAC
• You’re constantly testing, learning, and pushing for incremental gains
• You thrive in fast-paced, scrappy environments where you can move quickly and see impact

Why Join Native Pet

• Competitive salary with opportunity for equity and performance bonus
• Opportunity to help build a category-defining brand in one of the fastest-growing segments of pet wellness
• Collaborative, empathetic team that values creativity, ambition, and balance
• Flexible remote work and open vacation policy designed to support rest and sustainability
• St. Louis office is located at the newly renovated City Foundry campus
• Dogs and cats welcome in the office (obviously)