The Challenge
Microsoft Advertising is building the next generation of AI-powered advertising platforms across Copilot, Bing, Xbox, and LinkedIn. You'll own integrated marketing strategy for North America, driving awareness and revenue across a complex, high-intent audience ecosystem.
Your Mission
Map and launch Q1 integrated marketing roadmap aligned to North America priorities across 2-3 key solution areas
Establish cross-functional GTM partnerships with product marketing, sales, and creative teams to align on messaging and channel strategy
Execute first omni-channel campaign (experiential + content + paid) targeting priority vertical or audience segment
Build measurement framework with baseline metrics for awareness, consideration, and pipeline influence across channels
Deliver 3+ integrated campaigns across omni-channel (paid, content, social, experiential) with 15%+ growth in key metrics YoY
Influence and land new product narrative or hero launch across North America with measurable pipeline impact
Develop and own North America annual integrated marketing plan with business KPI alignment and budget allocation
Establish thought leadership program generating 10+ industry speaking slots, content assets, or partner activations
KPIs You'll Own
Pipeline Influence
Revenue attributed to integrated marketing programs across audiences and solution areas
Campaign Performance (MQL/Engagement)
Marketing qualified leads and engagement rate by channel and audience segment
Brand Awareness Lift
Aided and unaided brand awareness metrics tracked via research studies post-campaign
Omni-Channel ROI
Cost per conversion and ROAS across paid, content, social, and experiential touchpoints
Cross-Functional Velocity
Time-to-launch and stakeholder alignment scores on integrated campaigns
Tools & Stack
Your Team
Your Manager
North America Marketing Director or VP of Advertising Marketing
Current Team
Cross-functional matrix: product marketing, content, social, paid media, sales enablement, creative
New role or expansion of existing integrated marketing function
The Package
Salary
$140K-$180K base
Variable
15-20% annual bonus (performance-based)
Equity
RSU grant (vests over 4-5 years)
Remote
On-site, New York. 4 days/week minimum in office starting January 26, 2026
Benefits & Perks
Company Intelligence
Microsoft Advertising powers one of the largest ad platforms globally, reaching high-intent audiences across Copilot, Bing, Xbox, LinkedIn, and Outlook. The team is investing heavily in AI-driven personalization and privacy-first advertising solutions for enterprise brands. Part of Microsoft's broader AI and cloud strategy.
Founded
1975
Team Size
221,000+
Funding
Public (NASDAQ: MSFT)
Customers
Enterprise B2B and B2C brands, publishers, agencies
Culture
Growth mindset, innovation-focused, values respect, integrity, and accountability with emphasis on inclusive collaboration
Is This Role For You?
- You've managed complex omni-channel campaigns with measurable ROI and love connecting awareness to pipeline
- You thrive in matrix organizations and can influence without direct authority across product, sales, and creative teams
- You speak both strategy and metrics-you can pitch vision and back it with data
- You want to work on AI-driven advertising at massive scale with access to Microsoft's first-party audiences
- You need full autonomy; this role requires constant cross-functional negotiation and dependency management
- You're looking for 100% remote work; on-site presence is non-negotiable (4 days/week minimum)
- You prefer execution-only roles over strategy; this is 50/50 strategy and hands-on campaign delivery
Interview Process
Recruiter Screening (30 min)
Background, omni-channel campaign experience, familiarity with ad tech/SaaS
Hiring Manager (45 min)
Deep dive on integrated marketing strategy, cross-functional collaboration, measurement approach
Cross-Functional Panel (60 min, 2 interviewers)
Product marketing and sales stakeholders assess alignment on GTM priorities and partnership potential
Case Study/Campaign Exercise (take-home or live)
Design integrated marketing plan for a new solution area; present strategy, channels, KPIs
Director/Exec Conversation (30 min)
Final check on cultural fit, growth ambition, and North America market vision
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Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.