The Challenge
Medtronic's Structural Heart business is tackling complex cardiac conditions with life-changing therapies. You'll own end-to-end product marketing strategy across the full lifecycle, from launch to obsolescence, while influencing cross-functional teams and driving real patient impact in a highly matrixed org.
Your Mission
Map current product portfolio positioning and identify 2-3 immediate messaging gaps vs. competitor landscape
Establish weekly touchpoints with U.S. field teams to gather on-the-ground customer intelligence and competitive intel
Audit existing launch playbooks and success metrics; recommend 1-2 process improvements for next product launch
Define product performance KPI dashboard and baseline current-state metrics across all assigned products
Execute full product launch or major line extension with >90% field adoption within first 6 months post-launch
Deliver refreshed product positioning and value proposition backed by clinical evidence and validated customer insights
Lead integrated business planning cycle for portfolio-align forecasting, demand planning, and mix optimization with sales/finance/ops
Establish quarterly business reviews with field leadership showing product performance trends, market share movement, and commercial impact
KPIs You'll Own
Product Launch Adoption Rate
% of field reps actively positioning and selling new product vs. legacy alternative within 90 days of launch.
Market Share Trajectory
Quarterly movement in structural heart segment share for assigned product line vs. competitors.
Clinical Evidence Utilization
% of field materials, physician conversations, and customer touchpoints grounded in published clinical data and trial results.
Cross-Functional Alignment Score
Stakeholder feedback on clarity of product strategy and messaging consistency across sales, clinical, R&D, and marketing.
Forecast Accuracy (IBP)
Monthly variance between demand plan and actual revenue; target <10% variance.
Tools & Stack
Your Team
Your Manager
VP or Director of Product Marketing / Structural Heart Business Unit
Current Team
Cross-functional matrix: Sales, Medical Education, Clinical Affairs, R&D, Regulatory, Quality, Legal, Marketing Communications, Supply Chain
Backfill or expansion; potential to upevel to Product Consultant based on performance
The Package
Salary
$150K-$180K base
Variable
Likely 20-30% bonus tied to launch success and AOP delivery
Remote
On-site minimum 4 days/week in Mounds View, MN; 1 day flexible or remote
Benefits & Perks
Company Intelligence
Medtronic is a global leader in medical technology and therapeutic solutions, with a mission to alleviate pain, restore health, and extend life. The Structural Heart business advances life-changing therapies for patients with complex cardiac conditions. With a culture of innovation and patient-first decision-making, Medtronic operates in a highly regulated, high-impact industry.
Customers
Hospitals, interventional cardiologists, cardiac surgeons, healthcare systems
Culture
Mission-driven, innovation-focused, cross-functional collaboration, on-site culture, equity and healthcare access advocates
Is This Role For You?
- You've driven 3+ product launches or major line extensions from strategy through field execution and can show real adoption/revenue impact
- You thrive in highly matrixed organizations and can influence stakeholders without direct authority across clinical, commercial, and ops functions
- You're obsessed with clinical evidence and customer insights-you build positioning on data, not assumptions
- You want high visibility leadership in a mission-driven company where your work directly impacts patient outcomes
- You're excited about 4 days on-site in Minnesota and value in-person cross-functional collaboration
- You need full remote flexibility or can't commit to 4+ days/week on-site in Mounds View
- You've never worked in regulated industries (medical device, pharma, biotech) or aren't comfortable with compliance and clinical rigor
- You prefer individual contributor work over leading cross-functional teams and influencing matrix stakeholders
- You're looking for a pure demand-gen or digital growth role; this is strategic product marketing with heavy ops/planning involvement
Interview Process
Initial Screening
Recruiter phone screen on product marketing experience, medtech background, and on-site location fit (15-20 min)
Hiring Manager Interview
Director/VP deep dive on product strategy, launch playbooks, cross-functional leadership, and Structural Heart market knowledge (45 min)
Cross-Functional Panel
In-person (or video) interviews with Sales, Clinical Affairs, and R&D leaders assessing collaboration and influence capability (60 min total)
Case Study / Presentation
Present a product launch or repositioning strategy for a hypothetical medtech product; live Q&A on messaging, positioning, and execution (30 min)
Leadership Interview
VP or Senior Leader conversation on career trajectory, business acumen, and cultural fit (30 min)
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