The Challenge
Marc Fisher Footwear owns six major footwear brands (Hunter, Nine West, Rockport, Easy Spirit, Marc Fisher LTD, earth®). You'll own digital and ecommerce strategy across this portfolio, balancing brand integrity with revenue growth while leading a Brand Manager team in a hybrid NYC role.
Your Mission
Audit current digital and ecommerce performance across all six brands; identify top 3 conversion bottlenecks and quick wins
Establish brand messaging frameworks and governance standards for each brand ensuring consistency across email, paid, and onsite
Conduct stakeholder alignment sessions (ecommerce, PR, creative, merchandising) to map integrated campaign calendar for next two quarters
Onboard and set performance expectations with Brand Manager team; clarify approval workflows and KPI dashboards
Launch at least two integrated, digital-first seasonal campaigns across 2-3 brands with measurable uplift in conversion or AOV
Implement AI content governance framework; establish quality standards and reduce manual review time by 30%
Grow email engagement rates by 15% and paid media ROAS by 20% through improved targeting and creative testing
Develop and socialize annual strategic marketing plan with clear brand positioning, campaign roadmap, and revenue impact projections
KPIs You'll Own
Ecommerce Conversion Rate
Track improvements across owned D2C channels; target 3-5% lift within 6 months via optimized messaging and onsite experience.
Average Order Value (AOV)
Monitor impact of campaign messaging and product positioning on basket size; benchmark against industry averages.
Email Engagement (Open/Click Rate)
Measure effectiveness of brand messaging and segmentation; target 25%+ open rates and 4%+ click rates.
Paid Media ROAS
Evaluate return on ad spend across channels; establish baseline and target 3.5x+ ROAS within 6 months.
Brand Awareness & Sentiment
Track brand health metrics; measure lift in unaided awareness and purchase intent post-campaign.
Campaign Launch On-Time Rate
Maintain organizational discipline; track percentage of campaigns delivering briefs, assets, and executions on schedule.
Tools & Stack
Your Team
Your Manager
VP of Marketing Strategy
Current Team
Brand Manager team (size not specified); cross-functional partnerships with PR, social, creative, ecommerce, merchandising, sales, product development
Likely backfill or expansion; team reporting structure to be clarified
The Package
Salary
$160K-$200K base
Remote
Hybrid: 3 days on-site in NYC office, 2 days remote per week
Benefits & Perks
Company Intelligence
Marc Fisher Footwear is a heritage footwear company owning and operating six major brands: Hunter, Nine West, Rockport, Easy Spirit, Marc Fisher LTD, and earth®. The company balances iconic brand legacy with modern ecommerce-first growth, selling through D2C and retail channels.
Customers
B2C footwear consumers across casual, professional, and lifestyle segments
Is This Role For You?
- You've spent 10+ years in brand or digital marketing, ideally in fashion, footwear, or consumer brands with ecommerce exposure
- You can balance creative storytelling with hard metrics-you don't choose between brand integrity and conversion optimization; you do both
- You're a natural leader who mentors Brand Managers and build cross-functional relationships without territorial friction
- You're curious about consumer behavior, cultural trends, and emerging digital channels; you stay current and experiment
- You thrive in structured, process-driven environments where clear briefs, approvals, and calendars keep complexity in check
- You need full remote work; this is 3 days/week on-site in NYC and that's non-negotiable
- You've only done tactical execution (paid media, email, social) and lack strategic brand or positioning experience
- You're uncomfortable saying 'no' or setting governance standards; unclear approvals and AI governance will frustrate you
Interview Process
Recruiter Screen
30 min call; assess background, brand marketing depth, ecommerce familiarity, and leadership philosophy
Hiring Manager (VP of Marketing Strategy)
60 min; deep dive into strategic thinking, cross-functional collaboration, and how you've balanced brand and performance
Case Study or Portfolio Review
Likely; present 1-2 integrated campaigns you've led, with focus on strategy, execution, and measurable results
Peer Interview
30-45 min with Brand Manager(s) or ecommerce partner; assess collaboration style and ability to unblock teams
Executive Round
Conversation with broader marketing or business leadership; alignment on vision and organizational fit
Get alerts for growth marketing jobs
Weekly email. Unsubscribe in one click.
Keep exploring
Related searches
More like this
More roles like this
Senior Director - Growth Marketing
Oleria security • Bangalore, Karnataka, IND
Senior Manager, Growth Marketing
Stepful • New York City
Growth Marketer
Resend • Americas / Remote / Full-time
Partner Growth Manager
Accelerationpartners • Boston, Massachusetts; New York City, New York; Philadelphia, Pennsylvania; Atlanta, Georgia; Chicago, Illinois; Denver, Colorado; Los Angeles, California;
Context
About Growth Marketing roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.