Global Key Account Marketing Lead

The Global Key Account Marketing Lead, former Global Customer Deployment Marketing Manager is the Group’s operational arm for our most strategic accounts. The starting point is the Group-level marketing plan already defined for these accounts. This role exists to make that plan real: adapting it, translating it into local realities, and ensuring our strategic customers actually experience the full breadth of what Manutan can offer commercially.

This is a coordinator and lead role. The person does not execute campaigns themselves but support entities to deploy them. They steer, align, and hold the thread across 17 countries, local marketing teams, KAMs, and sales leaders. The value they create is in the quality of the orchestration and in the relevance of what gets deployed in the field.

Central to this mission is a data-driven mindset. The role requires building the capacity to detect patterns before they become problems: a customer site losing engagement, a contract underperforming against its deployment roadmap, a market showing signs of churn before it happens. Identifying these signals early, and triggering the right response from the right team, is part of what makes this role strategic rather than operational.

How Success Looks

Success in this role is not measured by the volume of campaigns produced. It is measured by the commercial outcomes delivered for our strategic accounts and by the quality of the steering put in place to get there.

Concretely, this means a quarterly review rhythm for each strategic customer: performance against targets, contract penetration, levers activated, gaps identified, and a clear forward view. This review is not a reporting exercise. It is a decision-making tool for the Global Key Account Marketing Lead and a support framework for local sales teams, giving them a clearer read on their accounts and sharper actions to take.

It also means owning the deployment strategy itself. Not just applying it, but challenging it, improving it, and rebuilding it when market signals or field feedback call for it.

Scope Of Action

• Customer lifecycle marketing for the 100 European strategic accounts, from contract signature through deployment, business reviews, and renewal.
• Multi-channel marketing approach across newsletters, social media, interactive formats, print [KV4] , digital, and Out of Home .
• Harmonization of the strategic account marketing approach across all 17 countries, with genuine respect for local market specifics.
• ISA contract deployment: driving growth within the ISA segment by ensuring signed agreements translate into active commercial activity at local level.
• Marketing Toolbox: co-ownership with local marketing, sales, UX, and E-Procurement teams for continuous improvement.
• Data and pattern detection: working with the BI team to build evaluation tools capable of surfacing early signals, such as declining site-level engagement or contract underperformance, before they materialize as churn.
• Market intelligence: ongoing collection of local insights, customer preferences, and competitive dynamics to feed back into the global approach.

Background

• 6+ years of experience in B2B marketing, account-based marketing, or customer marketing, ideally in an international or multi-entity environment.
• Proven experience working alongside sales teams and KAMs, with a clear understanding of commercial cycles and strategic account dynamics.
• Experience driving cross-functional projects without direct hierarchical authority, coordinating multiple stakeholders across different countries or business units.
• Comfortable with performance data: able to read a commercial dashboard, identify meaningful signals, and translate them into marketing or sales actions.
• At ease in complex, evolving environments where priorities shift and the ability to bring structure is itself part of the value.